Bombay Dyeing Launches THREE ICC Ultra-Luxury Tower in Dadar with ₹6,500 Crore Revenue Potential
Bombay Dyeing, with a market capitalization of ₹2,300 crore, has launched THREE ICC, an ultra-luxury residential tower at Island City Center, Dadar, with an estimated revenue potential of ₹6,500 crore. The project offers 3-5 bedroom residences starting at ₹5.75 crore and represents a significant milestone in Mumbai's luxury residential market through its real estate division Bombay Realty.

*this image is generated using AI for illustrative purposes only.
Bombay Dyeing has announced the launch of THREE ICC, an ultra-luxury residential tower at Island City Center, Dadar, through its real estate arm Bombay Realty. The project represents a significant milestone in Mumbai's luxury residential market with an estimated revenue potential of approximately ₹6,500 crore. The company, with a market capitalization of ₹2,300 crore, made the announcement through a press release issued under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations 2015.
Project Overview and Market Positioning
THREE ICC builds on the success of One ICC and Two ICC, marking a new chapter in the evolution of Island City Center as one of Mumbai's most distinctive integrated residential addresses. The development has been designed for homebuyers seeking comprehensive lifestyle solutions that combine space, privacy, wellness, and connectivity in central Mumbai.
| Parameter: | Details |
|---|---|
| Project Name: | THREE ICC |
| Location: | Island City Center, Dadar |
| Revenue Potential: | ₹6,500 crore |
| Starting Price: | ₹5.75 crore onwards |
| Unit Types: | 3, 4, 4.5 and 5-bed residences |
| Size Range: | 1,283 sq. ft. to 2,994 sq. ft. and above |
Leadership Commentary
Jehangir Wadia, Vice Chairman of Bombay Dyeing, emphasized the company's long-term vision for creating enduring urban landmarks. He highlighted that THREE ICC responds to evolving aspirations where people seek homes offering more room to live, better life balance, and deeper city connections. The project leverages Dadar's strategic location as one of Mumbai's most connected and culturally rooted areas.
Rohit Santhosh, CEO of Bombay Realty, noted the evolution in Mumbai's housing aspirations, particularly as infrastructure developments reshape the city's connectivity patterns. He emphasized that today's luxury homebuyers seek comprehensive ecosystems beyond traditional apartments, including scale, security, connectivity, and lifestyle infrastructure.
Development Features and Connectivity
The residences feature generous proportions with emphasis on natural light, ventilation, and openness. The development is surrounded by landscaped greens and open areas, creating a gated urban sanctuary while maintaining seamless connectivity to key business and lifestyle districts.
| Strategic Advantages: | Details |
|---|---|
| Connectivity: | Lower Parel, BKC, and South Mumbai |
| Infrastructure: | Emerging infrastructure corridors |
| Amenities: | Premium facilities across podiums and landscaped zones |
| Focus Areas: | Wellness, recreation, sport, leisure, and community living |
About the Companies
Bombay Realty operates as the real estate division of The Bombay Dyeing and Manufacturing Company Limited and serves as the real estate arm of the Wadia Group. The company focuses on creating developments that deliver long-term value while transforming urban living experiences in Mumbai.
Island City Center at Dadar stands as the company's flagship development, representing a benchmark for modern luxury living in central Mumbai. The project offers thoughtfully designed residences within a master-planned urban ecosystem.
As part of the Wadia Group, one of India's oldest conglomerates with nearly 300 years of legacy, Bombay Realty benefits from the group's diverse portfolio including iconic brands such as Bombay Dyeing in textiles and home furnishings, and Britannia Industries in food products. The group maintains presence across real estate, FMCG, textiles, chemicals, and plantations sectors.
Historical Stock Returns for Bombay Dyeing
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.14% | +4.93% | +9.81% | -12.47% | -16.38% | +55.85% |
How will the ₹6,500 crore revenue potential from THREE ICC impact Bombay Dyeing's financial performance given its current market cap of ₹2,300 crore?
What impact could the success of the Island City Center project have on Mumbai's luxury real estate pricing trends in central locations?
Will Bombay Realty expand its ultra-luxury residential portfolio to other prime Mumbai locations following the THREE ICC launch?


































