Aditya Birla Real Estate has achieved exceptional success with its luxury residential project Birla Arika Phase 2 in Sector 31, Gurugram, recording bookings exceeding ₹1,600 crore within just one month of launch. The project demonstrated remarkable market response with 152 of 156 units sold, representing nearly 97% sales achievement that reflects strong buyer confidence in luxury housing developments.

Outstanding Sales Performance Within Launch Month

Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited, accomplished this milestone through strategic positioning in Central Gurugram's established residential micro-market. The rapid sales success underscores the project's appeal to luxury homebuyers seeking premium living experiences.

Strategic Location and Premium Positioning

Birla Arika Phase 2 benefits from its strategic location in Central Gurugram, offering seamless connectivity to key commercial hubs including Cyber City, Golf Course Road, and Udyog Vihar. The project's proximity to established social infrastructure, including reputed educational institutions, healthcare facilities, and retail destinations, positions it as a preferred residential address within the NCR region.

K.T. Jithendran, MD & CEO of Birla Estates, commented on the strong response: "Birla Arika has been conceptualised with a clear focus on design-led differentiation — from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today's luxury homebuyers are seeking not just scale, but superior everyday living experiences."

Project Features and Market Appeal

Envisioned as a low-density community, Birla Arika features four exclusive clubs offering distinct lifestyle experiences tailored to diverse resident needs. The project's success reflects broader shifts in buyer preferences toward spacious residences, expansive landscaped areas, and thoughtfully curated lifestyle amenities aligned with evolving urban living aspirations.

Continued Portfolio Success

This achievement builds on Birla Estates' growing momentum across NCR markets. Phase I of Birla Arika previously recorded sales of approximately ₹3,000 crore, while the recent launch of Birla Pravaah in Gurugram Sector 71 achieved a 24-hour post-launch sell-out with bookings exceeding ₹1,800 crore, demonstrating sustained buyer confidence in the company's luxury residential offerings.

The success reinforces Birla Estates' commitment to creating distinctive, high-quality developments through sustainability, execution excellence, customer centricity, and thoughtful design across its premium residential portfolio.

Aditya Birla Real Estate Limited has received a significant GST demand order from tax authorities, as disclosed in a regulatory filing dated April 6, 2026. The order pertains to alleged violations in Input Tax Credit claims spanning nearly five years.

GST Demand Details

The Additional Commissioner, Central Goods & Service Tax, Dehradun, Uttarakhand has issued an Order in Original confirming substantial financial demands against the company. The order was dated March 29, 2026, and received by the company via email on March 31, 2026, with the physical copy received on April 4, 2026.

Nature of Alleged Violations

The GST demand stems from alleged ineligible Input Tax Credit availed by the company during the specified period. The tax authority has identified several areas of concern:

• Input Tax Credit claims related to the company's residential colony
• Credits claimed on exempt supplies
• Input Tax Credit on rent of immovable property
• Other goods and services falling under ineligible categories

The order covers a substantial period of nearly five years, indicating a comprehensive audit of the company's GST compliance practices.

Company's Response and Impact Assessment

Aditya Birla Real Estate Limited has indicated its intention to challenge the demand order through proper legal channels. The company plans to file an appeal with the Commissioner (Appeals) to contest the GST authority's findings.

Regarding the financial impact, the company has assessed that the order is not expected to have any material impact on its financial, operational, or other business activities. This suggests confidence in the company's position and the likelihood of a favorable outcome through the appeals process.

Regulatory Compliance

The disclosure was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations & Disclosure Requirements) Regulations, 2015, and SEBI Master Circular dated January 30, 2026. The company explained that the delay in disclosure was due to the time required to review the order and assess the reasons behind the tax authority's decision.

The company secretary Atul K. Kedia, Joint President (Legal) & Company Secretary, signed the regulatory filing, ensuring compliance with stock exchange notification requirements for both BSE and NSE where the company's shares are listed.