Varun Beverages Proposes Full Takeover Of Twizza In South Africa To Boost Growth
Varun Beverages has proposed a complete takeover of Twizza Proprietary Limited in South Africa for ₹11,187 crores, aiming to strengthen its position in Africa's largest soft drinks market. The acquisition includes Twizza's manufacturing infrastructure with 6 beverage lines and presence across multiple African countries, targeting a market with 3.30% annual growth rate.

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Varun Beverages Limited has proposed a complete takeover of Twizza Proprietary Limited, a South African beverage manufacturer, as part of its strategic expansion into Africa's largest soft drinks market. The company has released a comprehensive board presentation detailing the ₹11,187 crore acquisition through its subsidiary The Beverages Company Proprietary Limited (Bevco).
Strategic Takeover Details
The proposed full takeover involves acquiring 100% stake in Twizza Proprietary Limited, positioning Varun Beverages to capitalize on significant growth opportunities in the African beverage market. The transaction represents a major step in the company's international expansion strategy.
| Transaction Parameter | Details |
|---|---|
| Enterprise Value | ZAR 2,095 million (₹11,187 million) |
| Exchange Rate | 1 ZAR = ₹5.34 |
| Target Revenue | ZAR 1,689 million (₹9,019 million) |
| Sales Volume | 71 million 8oz cases |
| Production Capacity | 100 million 8oz cases annually |
South African Market Opportunity
South Africa represents the largest soft drinks market in Africa with favorable demographic trends supporting the takeover rationale. The market demonstrates strong growth potential with a 5-year compound annual growth rate of 3.30% in industry volume, projected to reach 1,468 million 8oz cases by 2029 from 1,250 million cases in 2024.
| Market Metrics | Current Status |
|---|---|
| Population | 70 million |
| Median Age | 28 years |
| Urbanization Rate | 70.00% |
| Per Capita CSD Consumption | 65 servings (8oz) |
| Market Growth (5yr CAGR) | 3.30% |
Twizza's Manufacturing Infrastructure
The takeover target, Twizza, established in 2003, operates robust manufacturing facilities across South Africa with three strategically located plants in Cape Town, Queenstown, and Middelburg. The company maintains comprehensive backward integration capabilities across all production facilities.
| Infrastructure Details | Specifications |
|---|---|
| Manufacturing Lines | 6 beverage lines (5 PET, 1 CAN) |
| Preform Lines | 5 lines |
| Closure Lines | 1 line |
| Market Presence | South Africa, Lesotho, Eswatini, Botswana, Namibia |
| Product Range | Carbonated soft drinks, energy drinks, functional drinks, mixers |
Growth Strategy and Market Position
The proposed takeover aligns with Varun Beverages' strategy to strengthen its position in markets where B-brands hold significant market share of slightly under 50% by volume. This presents substantial opportunities for product portfolio innovation and expansion into newer categories like energy drinks and functional beverages.
Regulatory Approvals and Timeline
The takeover proposal remains subject to regulatory approvals from competition commissions of South Africa, Botswana, and Eswatini. Upon completion, Twizza will become a step-down subsidiary of Varun Beverages Limited, providing access to established distribution networks across multiple African markets. The transaction is expected to be completed on or before June 30, 2026, subject to obtaining necessary regulatory clearances.
Historical Stock Returns for Varun Beverages
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.38% | -0.56% | +4.09% | +6.73% | -19.43% | +455.62% |
















































