UFO Moviez India Limited has announced a significant strategic partnership through its wholly-owned subsidiary, Scrabble Entertainment DMCC. This collaboration with Shenzhen Timewaying Technology Co. Ltd. aims to transform the cinema viewing experience across the Middle East, India, and other SAARC countries.

Key Highlights of the Partnership

• Exclusive Distribution: Scrabble Entertainment DMCC will exclusively promote and distribute HeyLED DCI-certified direct view LED cinema screens.
• Target Markets: The partnership focuses on the Middle East, India, and other SAARC countries.
• Technology Integration: Combines Timewaying's advanced HDR-capable LED technology with Scrabble's industry relationships and operational capabilities.

Strategic Implications

This tie-up represents a significant move in the cinema technology sector, potentially accelerating the adoption of premium LED cinema screens in the targeted regions. The collaboration leverages the strengths of both companies:

1. Timewaying's Technological Prowess:

   • Manufactures the HeyLED brand of DCI-certified direct view LED cinema screens.
   • Offers advanced HDR-capable direct view LED technology.

2. Scrabble's Market Presence:

   • Strong industry relationships in the exhibition sector.
   • Extensive operational capabilities and market knowledge.

Potential Impact on Cinema Experience

The introduction of HeyLED screens with HDR capability is expected to enhance the cinema viewing experience significantly. These screens offer:

• Deeper contrast
• Richer details
• Highly accurate preservation of creative intent

This technology advancement could set a new standard for both exhibition and post-production in the cinema industry.

Company Statements

Pruthu Shah, CEO of Scrabble, emphasized the game-changing nature of LED screens with HDR for cinema viewing, anticipating significant demand from top-end cinema exhibitors.

Andrew Chan, Founder and CEO of Timewaying, expressed excitement about the partnership, viewing it as an opportunity to expand into new markets with growth potential.

Future Plans

The partnership includes plans for:

• Localized marketing initiatives
• Technology demonstrations
• Industry outreach programs
• Development of dedicated commercial deployment environments

These initiatives aim to allow exhibitors to experience HeyLED's HDR capabilities firsthand, potentially driving adoption in the target markets.

While specific financial implications of this partnership for UFO Moviez India Limited are not disclosed, the strategic move positions the company at the forefront of cinema technology innovation in key growth markets. Investors and industry observers may watch closely to see how this partnership influences UFO Moviez's market position and financial performance in the coming periods.

UFO Moviez , India's largest in-cinema advertising network, has announced a strategic alliance with Miraj Cinemas, securing exclusive advertising rights across 239 screens in 49 cities and 72 locations. This partnership marks a significant expansion for UFO Moviez, strengthening its position in the Indian cinema advertising landscape.

Key Highlights of the Partnership

• UFO Moviez's total cinema advertising network expands to over 4,000 screens
• Multiplex screen portfolio increases to over 2,500 screens
• Partnership covers Miraj Cinemas' network of 239 screens across 49 cities and 72 locations

Impact on UFO Moviez's Market Position

This strategic move solidifies UFO Moviez's standing as:

1. India's largest in-cinema advertising network
2. The country's largest multiplex on-screen advertising network

Partnership Benefits

The collaboration between UFO Moviez and Miraj Cinemas is expected to:

• Create new opportunities for brands to invest more strategically in cinema advertising
• Enhance advertising reach across key Tier 1 and Tier 2 markets
• Combine Miraj Cinemas' nationwide presence with UFO Moviez's advertising expertise

UFO Moviez at a Glance

Executive Insight

Rajesh Mishra, Executive Director and Group CEO of UFO Moviez, commented on the development: "This collaboration provides us with access to 239 additional multiplex screens, significantly strengthening our reach across key Tier 1 and Tier 2 markets. This partnership marks an important milestone in our growth journey and enables us to deliver even greater value, scale, and impact to our advertising partners."

The strategic alliance between UFO Moviez and Miraj Cinemas represents a significant development in the Indian cinema advertising sector. By expanding its network and strengthening its market position, UFO Moviez is poised to offer enhanced value to advertisers while potentially improving its financial performance in the coming quarters. Investors and industry observers will likely keep a close watch on how this partnership translates into tangible business growth for UFO Moviez.