True Colors Limited Inks Distribution Deal with Spain's ITACA for Digital Textile Printing Consumables
True Colors Limited has entered a non-exclusive distribution agreement with Spain's ITACA for the Indian market. The partnership covers distribution, marketing, and after-sales support of ITACA's digital textile printing consumables, including digital inks and chemical solutions. True Colors will import and stock ITACA's products in Surat, providing faster supply across India. This collaboration aims to enhance True Colors' machine-paper-ink ecosystem, potentially improving product compatibility and strengthening its market position in India's growing digital textile printing industry, projected to grow at 13.00% CAGR from 2023 to 2033.

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True Colors Limited (BSE: TRUECOLORS), a fully integrated provider of digital textile printing solutions, has announced a significant partnership that could potentially reshape its market position in India's growing digital textile printing industry.
Key Highlights
- True Colors Limited has entered into a non-exclusive distribution agreement with Spain-based Innovaciones Tecnicas Aplicadas a Ceramicas Avanzadas, S.A.U. (ITACA) for the Indian market.
- The partnership covers distribution, marketing, and after-sales support of ITACA's digital textile printing consumables.
- True Colors will import and locally stock ITACA's products in Surat, ensuring faster supply to customers across India.
Partnership Details
The collaboration between True Colors Limited and ITACA encompasses a range of products and services:
| Product/Service | Description |
|---|---|
| Digital Inks | Pigment and dye-based digital inks |
| Chemical Solutions | Pretreatment and post-treatment chemistries |
| Technical Services | Related technical support |
| Support Structure | True Colors to provide first-line technical assistance, color management, and service coordination |
| ITACA's Role | Extend technical and installation support directly from Spain |
Strategic Implications
This partnership marks a significant step for True Colors Limited in expanding its consumables portfolio. By integrating ITACA's advanced ink technologies, the company aims to enhance its machine-paper-ink ecosystem, potentially leading to:
- Improved product compatibility
- Steady recurring revenue from consumables
- Strengthened market position in India's digital textile printing landscape
Market Outlook
The digital textile printing market in India is poised for substantial growth. According to industry estimates mentioned in True Colors' investor materials, the sector is projected to grow at approximately 13.00% CAGR from 2023 to 2033. This growth is driven by:
- Increasing adoption of sustainability practices
- Economic advantages of short-run production
- Rapid design cycles in the textile industry
Management Commentary
Mr. Sanjay Desai, Managing Director of True Colors Limited, commented on the partnership:
"This collaboration with ITACA aligns with our vision of partnering with global technology leaders to bring world-class innovation to India's textile printing landscape. It also deepens our strategic focus on the consumables segment, which is key to driving recurring and profitable growth."
About ITACA
ITACA, based in Spain, is a leader in digital ink and technology solutions. The company is known for its expertise in color chemistry, inks, and industrial coatings, with a reputation for producing consistent, stable, and environmentally compliant digital ink products.
Conclusion
The partnership between True Colors Limited and ITACA represents a strategic move in the competitive digital textile printing market. By expanding its product portfolio and enhancing its service capabilities, True Colors is positioning itself to capitalize on the growing demand for digital printing solutions in India's textile industry. Investors and industry observers will be keen to see how this collaboration translates into market share gains and financial performance for True Colors Limited in the coming quarters.





























