NewsOrders & DealsReliance Brands Inks Deal with Italian Fashion Brand MAX&Co for 2026 India LaunchReliance Brands Inks Deal with Italian Fashion Brand MAX&Co for 2026 India Launch
Reliance Brands Ltd (RBL) has signed a long-term master franchise agreement with Italian fashion brand MAX&Co, facilitating the brand's entry into the Indian market in early 2026. The partnership aims to launch MAX&Co's full range of products, including apparel and accessories, initially in Mumbai, followed by expansion to other major metropolitan cities across India. MAX&Co, part of the Max Mara Fashion Group, is known for its contemporary women's clothing line and has over 400 stores worldwide. This collaboration adds to RBL's extensive portfolio of international luxury brands in India, where it currently operates over 1,590 stores.
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Reliance Brands Ltd (RBL) has signed a long-term master franchise agreement with Italian fashion brand MAX&Co, paving the way for the brand's entry into the Indian market in early 2026. This strategic partnership marks another significant step in RBL's expansion of its luxury brand portfolio in India.
Brand Overview
MAX&Co, a part of the Max Mara Fashion Group, was founded in 1986 and has established a strong global presence with over 400 stores worldwide. The brand is known for its contemporary clothing line for women, emphasizing a 'style-over-trends' approach that caters to those interested in modern luxury fashion.
Expansion Plans
The partnership between Reliance Brands and MAX&Co outlines an ambitious expansion strategy:
| Aspect | Details |
|---|---|
| Initial Launch | Mumbai in early 2026 |
| Subsequent Expansion | Major metropolitan cities across India |
| Product Offering | Full range including apparel, accessories, and seasonal collaboration capsules |
About Reliance Brands Ltd
Reliance Brands, a subsidiary of Reliance Retail Ventures Ltd, has been at the forefront of bringing international luxury brands to the Indian market since its establishment in 2007.
| Key Facts | Details |
|---|---|
| Stores Operated | Over 1,590 across India |
| Notable Brands Managed | Armani Exchange, Balenciaga, Burberry, Tiffany & Co., Versace |
This partnership with MAX&Co further solidifies Reliance Brands' position as a key player in the Indian luxury retail sector, offering Indian consumers access to a wider range of international fashion brands.
The collaboration between Reliance Brands and MAX&Co is set to bring a fresh perspective to the Indian fashion landscape, offering style-conscious women a new avenue for contemporary luxury fashion. As the launch date approaches, fashion enthusiasts and industry watchers will be keen to see how MAX&Co's 'style-over-trends' philosophy resonates with the Indian market.
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