MRC Agrotech Inks Exclusive Distribution Deal with Khushi Sansaar for Nano-Agrochemical Products
MRC Agrotech Ltd. has signed an MoU with Khushi Sansaar Agrochemical and Fertilizer Pvt. Ltd. for exclusive distribution of nano-agrochemical products across India. The partnership, effective from August 26, 2025, combines Khushi Sansaar's production and R&D capabilities with MRC Agrotech's distribution network. The product portfolio includes nano fertilizers, organic solutions, growth enhancers, and specialty products. This collaboration aims to promote sustainable farming practices and support small and marginal farmers by offering innovative agricultural solutions.

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MRC Agrotech Ltd. has entered into a strategic partnership with Khushi Sansaar Agrochemical and Fertilizer Pvt. Ltd., marking a significant move in the agricultural inputs sector. The Memorandum of Understanding (MoU), signed on August 26, 2025, establishes an exclusive distribution agreement for nano-agrochemical products across India.
Partnership Details
The collaboration leverages the strengths of both companies:
Khushi Sansaar will focus on:
- Production of nano-agrochemical products
- Quality control and compliance
- Research and development for future innovations
MRC Agrotech will be responsible for:
- Exclusive distribution, marketing, and sales across India
- Logistics, warehousing, and transportation
- Advertising and after-sales services
Product Portfolio
The agreement covers an extensive range of sustainable farming solutions, including:
Product Category | Examples |
---|---|
Nano Fertilizers | Nano Urea, Nano Potash, Nano Zinc, Nano Copper, Nano Boron |
Organic Solutions | Soil Conditioners, Organic Fungicides, Herbal Crop Protectors |
Growth Enhancers | Biostimulants, Organic Growth Promoters |
Specialty Products | Water Soluble Fertilizers, Spray Grade Micro-Nutrients |
Strategic Significance
This partnership aligns with MRC Agrotech's vision to expand its agricultural product portfolio and enhance market penetration in rural India. The collaboration aims to support sustainable farming practices, particularly benefiting small and marginal farmers by offering innovative solutions to improve soil health, crop yield, and profitability.
Agreement Terms
- The MoU is effective from the signing date and will remain in force until terminated by either party with a three-month notice period.
- Pricing and product MRP will be mutually decided by both parties.
- The arrangement is based on a principal-to-principal model, with each party bearing its own costs.
Market Impact
This strategic move is expected to strengthen MRC Agrotech's position in the agricultural inputs market, leveraging Khushi Sansaar's expertise in nano-technology and sustainable farming solutions. The partnership has the potential to drive innovation in the sector and contribute to the advancement of eco-friendly agricultural practices across India.
As the agricultural sector continues to evolve, partnerships like this between established distributors and innovative manufacturers may play a crucial role in shaping the future of farming in India, focusing on sustainability and efficiency.
Historical Stock Returns for MRC Agrotech
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-0.03% | -5.86% | +2.81% | +139.59% | +144.86% | +400.33% |