LKP Finance Acquires Strategic Stake in Gyftr, Pivots to Digital Payments and Rewards Platform
LKP Finance has acquired a strategic stake in Gyftr, marking its transition from traditional NBFC operations to a platform-driven fintech ecosystem focused on digital payments and rewards. The company has applied to surrender its NBFC licence to concentrate on scalable fintech operations, leveraging its 22% stake in Mufin Pay and Mufin Pay's 100% ownership of Gyftr for operational integration. The move targets India's corporate gifting and digital rewards market, valued at ₹12,000-15,000 crore with 18-20% annual growth, and the broader loyalty market projected to exceed $65 billion by 2030.

*this image is generated using AI for illustrative purposes only.
LKP Finance has executed a strategic acquisition of a stake in Gyftr (Vouchagram Private), signaling a fundamental transformation from its traditional NBFC-led business model toward a comprehensive platform-driven fintech ecosystem. This move positions the company to capitalize on India's rapidly expanding digital payments, rewards, and transaction-led services market.
Strategic Business Transformation
As part of this strategic pivot, LKP Finance has applied to surrender its NBFC licence, demonstrating its commitment to focus exclusively on scalable fintech operations. This decision reflects the company's intention to move away from traditional financial services toward more dynamic, technology-driven solutions.
The acquisition structure leverages existing relationships and ownership patterns to create operational synergies:
| Parameter: | Details |
|---|---|
| LKP Finance Stake in Mufin Pay: | 22% |
| Mufin Pay Ownership of Gyftr: | 100% |
| Integration Focus: | Payments and digital rewards |
| Licensing Status: | Application underway for brand alignment |
Market Opportunity and Growth Potential
The combined platform is strategically positioned to capture significant opportunities in India's loyalty and rewards ecosystem. The market presents compelling growth dynamics across multiple segments:
| Market Segment: | Current Value | Projected Value | Timeline |
|---|---|---|---|
| Overall Loyalty & Rewards: | $35-40 billion | $65+ billion | By 2030 |
| Corporate Gifting & Digital Rewards: | ₹12,000-15,000 crore | Growing at 18-20% annually | Current |
These growth projections are driven by enterprise incentives, BFSI-led rewards programs, and increasing digital adoption across consumer segments.
Leadership Vision and Strategic Direction
Arvind Prabhakar, CEO of Gyftr, emphasized that the investment "validates Gyftr's vision of building digital rewards infrastructure" and will enable rewards to become "an essential component of regular financial and business processes rather than just a promotional tool." This perspective highlights the evolution from traditional promotional rewards to integrated business solutions.
Kapil Garg, Promoter Managing Director of LKP Finance, noted that the integration "creates a powerful synergy promoting high-frequency digital reward use cases and regulated payment rails." This combination enables the platform to scale operations, enhance consumer engagement, and explore new revenue streams.
Platform Integration and Service Offerings
The acquisition creates a comprehensive ecosystem where Gyftr's digital gift cards and incentive systems integrate seamlessly with Mufin Pay's licensed payment infrastructure. This integration enables the development of programmable value instruments with applications across:
- Employee benefits and corporate incentive programs
- Customer loyalty and retention initiatives
- Enterprise-wide incentive management systems
- Strategic engagement tools beyond seasonal promotions
The digital gifting market is experiencing significant evolution, transforming from traditional seasonal promotions to strategic engagement tools that integrate with payments, loyalty programs, and comprehensive employee incentive structures. This transformation positions the combined platform to capture value across multiple business verticals and use cases.
Historical Stock Returns for LKP Finance
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.77% | +4.63% | +17.35% | +101.59% | +427.46% | +853.08% |



































