Jeena Sikho Lifecare has received board approval for a strategic acquisition in the UAE healthcare market through its wholly-owned subsidiary. The company's subsidiary, Jeena Sikho International LLC, has obtained formal approval from its Board of Directors to acquire a majority stake in an Abu Dhabi-based Ayurveda healthcare company, marking a significant step in the company's international expansion strategy.

Board Approval and Acquisition Structure

Jeena Sikho International LLC's Board of Directors has approved the acquisition proposal for a 51% equity stake in Back to Roots Ayurveda by Dr. Shyam LLC. The formal board approval represents a crucial milestone in the transaction process, moving the acquisition closer to completion.

Target Company Profile

Back to Roots Ayurveda is a trusted Ayurveda healthcare brand in the United Arab Emirates that delivers authentic, doctor-led Ayurvedic care through a modern, patient-centric approach. The company combines classical Ayurvedic wisdom with contemporary clinical standards, making traditional healing relevant for today's lifestyle. It operates as a fast-growing healthcare business in the UAE, specializing in traditional Kerala treatments and Panchakarma therapies.

Financial Performance Track Record

The target company, incorporated on December 15, 2023, has demonstrated exceptional growth in its operational history:

Strategic Business Rationale

The board-approved acquisition forms part of Jeena Sikho Lifecare's comprehensive strategy to strengthen its footprint in the Ayurveda and wellness segment while exploring strategic business opportunities in international markets. The acquisition will enable the group to benefit from the target entity's existing operations, experience, and established market presence in the UAE healthcare sector.

Corporate Structure and Regulatory Framework

Upon completion of the acquisition, Back to Roots Ayurveda by Dr. Shyam LLC will become a subsidiary of Jeena Sikho International LLC and consequently a step-down subsidiary of Jeena Sikho Lifecare Limited. The transaction does not fall within related party transactions, and no governmental or regulatory approvals are required for the acquisition. The transaction will be executed through a Share Purchase Agreement between the parties, which is yet to be finalized.

The board-approved acquisition represents Jeena Sikho Lifecare's commitment to expanding its presence in the international Ayurveda and wellness market, leveraging the growing demand for traditional healthcare solutions in the Middle East region.

Jeena Sikho Lifecare has announced a strategic procurement agreement with Theryco Healthcare Solutions, marking a significant expansion in its distribution capabilities. The partnership will enable the company to leverage the Amazon platform for enhanced market reach and customer accessibility.

Strategic Partnership Details

The procurement agreement establishes a comprehensive framework for product distribution through one of the world's largest e-commerce platforms. Under this arrangement, Theryco Healthcare Solutions will be authorized to manage and facilitate the sale of Jeena Sikho's products on Amazon.

Distribution Strategy Enhancement

This collaboration represents a strategic move to expand the company's market presence in the healthcare sector. By partnering with Theryco Healthcare Solutions, Jeena Sikho Lifecare aims to tap into the extensive customer base and logistics infrastructure of the Amazon platform.

The agreement is specifically designed to strengthen the company's distribution reach, potentially providing access to a broader customer demographic and enhanced market penetration capabilities. This partnership aligns with the growing trend of healthcare companies leveraging e-commerce platforms to reach consumers directly.

Market Positioning

The authorization granted to Theryco Healthcare Solutions encompasses comprehensive product management and sales activities on the Amazon platform. This arrangement allows Jeena Sikho Lifecare to benefit from specialized e-commerce expertise while maintaining focus on its core healthcare operations.

The strategic partnership positions the company to capitalize on the increasing consumer preference for online healthcare product purchases, particularly in the post-pandemic market environment where digital commerce has gained significant traction.