Elpro International has made a strategic investment by acquiring a ₹39.18 crore stake in Sundrop Brands, marking a significant step in the company's expansion into the FMCG food business sector. This acquisition represents a notable diversification initiative as the company seeks to broaden its operational portfolio.

Strategic Investment Details

The investment demonstrates Elpro International's commitment to entering the competitive FMCG food market through its partnership with Sundrop Brands. The acquisition is positioned as a growth-oriented move that will enable the company to establish a foothold in the food business segment.

Business Expansion Strategy

This acquisition aligns with Elpro International's diversification strategy, allowing the company to venture into new market segments. The FMCG food sector represents a significant growth opportunity, and the partnership with Sundrop Brands provides the company with an established platform to develop its presence in this market.

Market Implications

The investment reflects the company's confidence in the FMCG food business potential and its willingness to commit substantial resources to this new venture. This strategic move positions Elpro International to capitalize on opportunities within the food business sector while expanding its overall business operations beyond its traditional focus areas.

Elpro International Limited has announced the acquisition of additional equity shares in Sundrop Brands Limited for ₹39.18 crores, as disclosed in a regulatory filing dated January 8, 2026. The acquisition represents a strategic investment move by the Mumbai-based company.

Acquisition Details

The transaction involved the purchase of 5,47,946 equity shares of Sundrop Brands Limited through cash consideration. This fresh acquisition adds to Elpro's existing holding of 9,000 equity shares, bringing the total shareholding to 5,56,946 equity shares.

About Sundrop Brands Limited

Sundrop Brands Limited, formerly known as Agro Tech Foods Limited, is a public limited company incorporated on November 21, 1986. The company operates in the manufacturing, marketing, and selling of food products and edible oils. Its product portfolio includes ready-to-cook snacks, ready-to-eat snacks, spreads and dips, breakfast cereals, and chocolate confectionery.

The company maintains a presence in India with one plant and one office located outside India. Sundrop Brands is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).

Financial Performance

Sundrop Brands has demonstrated consistent revenue generation over the past three financial years. The company's consolidated financial performance shows:

Transaction Structure

The acquisition does not fall within related party transactions, and no promoter or group companies have any interest in the entity being acquired. The transaction required no governmental or regulatory approvals, indicating a straightforward investment structure.

The acquisition aligns with Elpro International's investment strategy, though the target company's business in food products and edible oils represents a sector outside Elpro's main line of business operations.