In a significant move to bolster the security and profitability of application-to-person (A2P) messaging services across Latin America, Claro CENAM, a major telecommunications brand and subsidiary of América Móvil, has entered into a strategic partnership with Proximus Global, a leading digital communications company.

Partnership Details

The agreement, announced on September 9, 2025, will leverage Proximus Global's 365squared technology to enhance the monetization and security of A2P messaging services. This collaboration aims to protect against fraud, spam, and artificially inflated traffic in the rapidly growing Latin American A2P messaging market.

Market Projections and Security Concerns

The Latin American A2P messaging market is on a trajectory of substantial growth, with projected revenues expected to reach $5.00 billion by 2030. However, this growth also attracts bad actors attempting to exploit the system through spam, smishing campaigns, and artificially inflated traffic (AIT).

Technological Edge

Proximus Global brings to the table a powerful combination of global scale and competitive services, integrating the capabilities of BICS, Telesign, and Route Mobile. This partnership will enable Claro CENAM to build a safer and more equitable A2P ecosystem, reaching over 5 billion subscribers worldwide.

Executive Insights

Ben Vandermeulen, Chief Revenue Officer of Proximus Global, expressed enthusiasm about the partnership, stating, "We are thrilled to support Claro CENAM, not only as a leading force in LATAM but as a champion of safeguarding customers and the communications ecosystem as a whole."

Tonio Ellul, CEO of 365squared, emphasized the core mission of protecting operator revenue, adding, "With Claro CENAM, we're proud to bring our advanced A2P firewall and analytics technology to the table – ensuring that every message is legitimate, every route secure, and every opportunity to monetize legitimate traffic is taken."

Implications for Route Mobile Limited

This partnership holds significant implications for Route Mobile , as Proximus Global is its promoter company. The collaboration is expected to strengthen Route Mobile's position in the global communications market and potentially drive growth for the company.

Conclusion

As the telecommunications landscape continues to evolve, partnerships like this between Claro CENAM and Proximus Global are crucial in creating a more secure and efficient messaging ecosystem. This collaboration not only aims to protect operators, brands, and end-users but also ensures that businesses using legitimate SMS routes are not disadvantaged by unauthorized practices.

The partnership between Claro CENAM and Proximus Global represents a significant step forward in securing the future of A2P messaging in Latin America, with potential ripple effects across the global telecommunications industry.

Route Mobile Limited , a leading cloud communication platform provider, has made a significant stride in the AI-driven customer engagement space with the launch of RoUBot, an innovative AI/ML-based chatbot solution. This new offering allows businesses to create and deploy chatbots without any coding expertise, potentially revolutionizing customer interaction across various industries.

Key Features of RoUBot

RoUBot comes packed with several cutting-edge features designed to enhance business operations and customer engagement:

1. No-Code Platform: The solution enables businesses to create chatbots without any coding knowledge, making it accessible to a wider range of users.

2. AI Integration: RoUBot integrates with ChatGPT and Natural Language Processing (NLP) engines, leveraging advanced AI capabilities for more intuitive interactions.

3. Multi-Channel Deployment: Chatbots created with RoUBot can be deployed across various communication channels, including popular platforms like WhatsApp and Facebook Messenger.

4. User-Friendly Interface: The platform features a drag-and-drop 'Flow Builder' interface, simplifying the process of designing conversation flows.

5. System Integration: RoUBot connects seamlessly with CRM systems and payment gateways, allowing for more comprehensive and efficient customer service.

Target Industries

Route Mobile's RoUBot is positioned to cater to a diverse range of sectors, including:

• Banking, Financial Services, and Insurance (BFSI)
• E-commerce
• Education
• Retail
• Hospitality
• Healthcare

This wide applicability underscores the versatility and potential impact of the solution across various business domains.

Management's Perspective

Rajdipkumar Gupta, Managing Director of Route Mobile Limited, expressed optimism about the launch, stating that RoUBot brings the company closer to its goal of delivering intuitive customer engagement experiences. He emphasized the dual benefits of the solution: enhancing customer interaction while also achieving operational and cost efficiencies for businesses.

Market Outlook

The launch of RoUBot comes at a time when the global chatbot market is experiencing significant growth. According to market data:

This robust growth forecast suggests a favorable market environment for innovative solutions like RoUBot, positioning Route Mobile to capitalize on the increasing demand for AI-powered customer engagement tools.

Route Mobile's launch of RoUBot represents a strategic move to address the growing need for efficient, AI-driven customer interaction solutions. By offering a no-code platform that integrates advanced AI capabilities and multi-channel deployment options, the company is well-positioned to serve businesses across various sectors looking to enhance their customer engagement strategies.