Brigade Enterprises has announced a strategic partnership with Primus Senior Living to develop three senior living communities across Bengaluru and other geographies in South India. This collaboration marks a significant expansion for the real estate developer into the specialized senior living segment, building upon their existing success with Parkside at Brigade Orchards, operational since 2017.

Partnership Details

The strategic alliance between Brigade Enterprises and Primus Senior Living focuses on developing three senior housing projects specifically targeted at South India's growing elderly population. The partnership combines Brigade Enterprises' real estate development expertise with Primus Senior Living's specialized knowledge in senior housing solutions.

Project Specifications

Two of the three planned communities will be integrated within larger township developments, offering greater inclusivity and access to shared social infrastructure and amenities. These communities are designed with age-specific amenities including wellness centres, hobby lounges, medical bays, fully accessible pathways, concierge services, and curated events that foster inter-generational connections.

Market Position and Strategy

This partnership represents Brigade Enterprises' strategic expansion in the senior housing market, leveraging their existing experience from Parkside at Brigade Orchards. India's senior living market is experiencing significant growth, with South India accounting for nearly 60 percent of the sector's expansion. The collaboration aims to create new standards in purpose-built senior housing by combining Brigade Group's real estate development leadership with Primus' operational excellence in managing senior living ecosystems.

Management Perspective

Pavitra Shankar, Managing Director of Brigade Enterprises Limited, emphasized that this partnership reflects the company's core philosophy of quality, innovation and holistic living with multi-generational amenities. Adarsh Narahari, Founder and Managing Director of Primus Senior Living, highlighted the partnership's goal to create Blue Zones in India where elders live with dignity, purpose and joy.

World Trade Center Bengaluru has made history by becoming India's first commercial building to achieve WiredScore Platinum certification, the highest possible rating for digital connectivity and smart technology infrastructure. The milestone achievement positions the brigade enterprises development as a premier destination for businesses requiring world-class digital infrastructure in an increasingly interconnected global economy.

Certification Details and Infrastructure

WiredScore, the real estate sector's leading certification company, awarded the Platinum rating after assessing WTC Bengaluru's comprehensive digital connectivity capabilities. The building demonstrates exceptional readiness to meet future demands of a tech-driven workforce while establishing a new benchmark for commercial real estate in the region.

Management Commentary

Nandakumar O P, COO Commercial at Brigade Enterprises Limited, emphasized the strategic importance of this achievement. "This certification for World Trade Center Bengaluru reflects our proactive approach to integrating cutting-edge technology into our commercial assets, ensuring tenants have access to the most reliable, high-speed connectivity to stay ahead in the digital world," he stated.

The certification demonstrates Brigade Group's conviction that robust digital infrastructure represents a fundamental requirement for modern enterprise rather than a luxury. The achievement reflects the company's forward-thinking design philosophy and ongoing commitment to providing tech-enabled environments that foster growth and seamless connectivity.

Industry Recognition

William Newton, CEO of WiredScore, praised Brigade Group's commitment to future-proofing the development. "By achieving WiredScore Platinum certification, Brigade Group has demonstrated its commitment to future-proofing World Trade Center Bengaluru for years to come in an increasingly competitive real estate landscape," Newton commented.

He highlighted how placing digital connectivity and smart technology at the center of their strategy enables Brigade Group to create first-class office environments for tenants while positively impacting urban dynamism.

About the Companies

Established in 1986, Brigade Group operates as one of India's leading property developers with close to four decades of expertise in building positive experiences for stakeholders. The company has developed landmark buildings across Bengaluru, Chennai, Hyderabad, Mysuru, Kochi, Thiruvananthapuram, and GIFT City, spanning residential, office, retail, hospitality, and education sectors.

WiredScore, founded in New York in 2013, sets global standards for technology within the built environment. The organization operates the internationally recognized WiredScore and SmartScore certifications for digital connectivity and smart building rating systems. Since expansion beyond the US, over 1 billion square feet of commercial and residential space has been committed to WiredScore certification, impacting 9 million people across 40 countries.