Groww Launches Prime Feature Pilot for Enhanced Mutual Fund Portfolio Management
Groww has launched Groww Prime, a pilot opt-in feature for enhanced mutual fund portfolio management, offering deeper insights, 24/7 chat support, and personalised investment guidance. The service helps users select suitable funds, balance portfolios according to risk-return expectations, and navigate investment decisions including redemptions and rebalancing. COO Harsh Jain stated the feature addresses customer requests for better portfolio management tools and deeper research capabilities on the direct mutual fund platform.

*this image is generated using AI for illustrative purposes only.
Investment platform Groww has announced the pilot launch of Groww Prime, a specialised opt-in feature designed to enhance mutual fund portfolio management for its users. The new service represents a significant step forward in providing comprehensive investment support on the direct mutual fund platform.
Key Features of Groww Prime
The Groww Prime service introduces several enhanced capabilities for mutual fund investors:
| Feature | Description |
|---|---|
| Portfolio Insights | Deeper analysis and understanding of investment portfolios |
| Chat Support | 24/7 customer support for investment queries |
| Personalised Guidance | Customised advice for investment decisions |
| Fund Selection | Assistance in identifying suitable mutual funds based on goals |
| Portfolio Balancing | Guidance on aligning portfolios with risk-return expectations |
Investment Management Capabilities
The Prime feature addresses several critical aspects of mutual fund investment management. Users will receive guidance on understanding which mutual funds align with their investment goals and how to balance their portfolios according to their risk-return expectations. The service also provides support for navigating key investment decisions, including redemptions and portfolio rebalancing strategies.
Leadership Perspective
Harsh Jain, COO and co-founder of Groww, explained the rationale behind the new feature launch. "Groww is a direct mutual fund platform built for DIY investors. Over the last few years, many of our customers have asked for features that can help them manage their mutual fund portfolios better, provide deeper research on schemes, and guide them in making important decisions," Jain stated.
Service Implementation
Groww Prime will operate as an opt-in feature available with regular mutual funds on the platform. This approach allows users to choose whether they want to access the enhanced portfolio management tools and personalised guidance services. The pilot launch enables Groww to test and refine the feature based on user feedback and requirements.
Platform Enhancement Strategy
The introduction of Groww Prime reflects the platform's commitment to addressing evolving customer needs in the mutual fund investment space. By providing deeper research capabilities and comprehensive portfolio management tools, the feature aims to bridge the gap between self-directed investing and professional investment guidance for retail investors on the direct mutual fund platform.
Historical Stock Returns for Groww
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -5.05% | +0.35% | +5.10% | +28.00% | +28.00% | +28.00% |

































