Gold Prices Poised for Festive Season Boost Amid Global Economic Factors
Gold prices are expected to maintain positive momentum as India enters the festive season, according to Aditya Birla Sun Life AMC research. International gold prices rose over 1% in August to $3,335.00 per ounce, with a 28.00% year-to-date return. Domestic gold prices increased 1.60% in August to ₹99,665.00 per 10 grams, with a 31.00% year-to-date increase. Gold imports surged to $4.00 billion in July, indicating strong demand. Gold ETF inflows remained strong at ₹1,260.00 crore in July, with assets under management seeing a 96.00% year-to-date increase. The Reserve Bank of India's gold reserves held steady at 880.00 tonnes.

*this image is generated using AI for illustrative purposes only.
Gold prices are expected to maintain their positive momentum as India enters the festive season, according to recent research by Aditya Birla Sun Life AMC. The precious metal has shown remarkable performance in both international and domestic markets, driven by a combination of global economic factors and local demand.
Global Gold Market Trends
International gold prices experienced a significant uptick in August, rising over 1% to reach $3,335.00 per ounce. This surge can be attributed to several factors:
- Weakening of the US dollar
- Anticipation of potential rate cuts by the US Federal Reserve
- Persistent inflation concerns
The yellow metal has delivered an impressive 28.00% year-to-date return in the international market, highlighting its strong performance as a safe-haven asset.
Domestic Gold Market Performance
In the Indian market, gold has shown even more robust growth:
- Domestic gold prices climbed 1.60% in August, reaching ₹99,665.00 per 10 grams
- Year-to-date increase stands at a substantial 31.00%
- The rupee's weakness has played a role in narrowing domestic discounts from $27.00 per ounce in June to $3.70 per ounce by mid-August
Jewellery Market and Import Trends
The jewellery market in India remains optimistic as the festive season approaches:
- Manufacturers are actively restocking their inventories
- Focus has shifted towards lighter-weight designs to cater to changing consumer preferences
- Gold imports surged to $4.00 billion in July, indicating strong demand
Gold ETFs and RBI Reserves
The appeal of gold as an investment continues to grow:
- Gold ETF inflows remained strong at ₹1,260.00 crore in July
- Assets under management for gold ETFs have seen a 96.00% year-to-date increase
- The Reserve Bank of India's gold reserves held steady at 880.00 tonnes, accounting for about 12.00% of foreign exchange reserves
As India gears up for the festive season, the gold market appears well-positioned for continued growth. The combination of global economic factors, domestic demand, and traditional affinity for gold during festivals suggests that the precious metal may continue to shine in the coming months.



























