Zomato's IPO Pricing Strategy: Insights from Early Backer Sanjeev Bikhchandani
Sanjeev Bikhchandani, Info Edge founder and early Zomato investor, advised Zomato's founder Deepinder Goyal on IPO pricing strategy before the company's 2021 IPO. Bikhchandani emphasized balancing interests of current shareholders, institutional investors, and retail investors. He cautioned against high listing pops, citing Info Edge's 2006 IPO as an example. Zomato's IPO was priced at ₹76 per share, raised ₹9,375 crore, and saw a 53% opening day pop. The IPO's subsequent performance included volatility and trading below issue price in 2022 before recovering.

*this image is generated using AI for illustrative purposes only.
In a revealing email sent before Zomato's highly anticipated Initial Public Offering (IPO) in July 2021, Sanjeev Bikhchandani, founder of Info Edge and an early investor in Zomato, shared crucial insights on IPO pricing strategy with Zomato's founder Deepinder Goyal. This strategic advice, which has come to light through Megha Vishwanath's book 'Unseen: The Untold Story of Deepinder Goyal and the Making of Zomato,' offers a glimpse into the delicate balancing act of IPO pricing.
Key Points from Bikhchandani's Email
Bikhchandani's email highlighted three critical constituencies to consider when pricing an IPO:
- Current shareholders
- Institutional investors
- Retail investors
He emphasized the importance of finding the right balance to satisfy all these groups, warning against the pursuit of high listing pops that could potentially shortchange existing shareholders.
The Pricing Dilemma
Bikhchandani cautioned that a 100% pop on listing day would signal leaving too much money on the table. He drew attention to the conflicting incentives at play, noting that investment bankers often favor buy-side institutions over issuers. In his words, companies are treated as 'products being sold' rather than clients.
Lessons from Info Edge's IPO
To illustrate his point, Bikhchandani shared Info Edge's experience from its 2006 IPO:
| Aspect | Info Edge IPO Details |
|---|---|
| First-day pop | Nearly 100% |
| Trading history | Never traded below issue price |
| Performance during 2008 crisis | Maintained above issue price |
This example demonstrated how a well-priced IPO could maintain its reputation even through market turbulence.
Zomato's IPO Outcome
Following this advice, Zomato's IPO was priced and performed as follows:
| Aspect | Zomato IPO Details |
|---|---|
| Issue price | ₹76.00 per share |
| Total raised | ₹9,375.00 crore |
| Opening price | ₹116.00 |
| Opening day pop | 53% |
| Subsequent performance | Experienced volatility, traded below issue price in 2022 before recovering |
Implications for Investors
This behind-the-scenes look at Zomato's IPO pricing strategy offers valuable insights for investors:
- IPO pricing is a complex process balancing multiple stakeholder interests.
- A high listing pop doesn't always indicate a successful long-term investment.
- Market volatility can affect even well-priced IPOs in the short term.
As the Indian stock market continues to see new listings, understanding these dynamics can help investors make more informed decisions when participating in IPOs.









































