Health intelligence platform ŌURA has launched its initial public offering of 50,000,000 shares of common stock on the Nasdaq Global Select Market under the ticker symbol "OURA." The offering price is expected to be between $40.00 and $44.00 per share.

The offering consists of 13,500,000 shares offered by ŌURA and 36,500,000 shares offered by certain existing stockholders. Underwriters have a 30-day option to purchase up to an additional 7,500,000 shares. ŌURA will not receive proceeds from the sale of shares by the selling stockholders.

Offering Structure

Goldman Sachs & Co. LLC, Morgan Stanley, J.P. Morgan, Allen & Company LLC, and Jefferies act as joint lead book-running managers. BofA Securities, Barclays, and Wells Fargo Securities are joint book-running managers. Citizens Capital Markets, KeyBanc Capital Markets, and Guggenheim Securities serve as book-running managers. Canaccord Genuity, Needham & Company, Raymond James, Rothschild & Co, Truist Securities, and William Blair are additional book-running managers. Robinhood acts as a co-manager.

Growth Metrics

ŌURA updated its S-1 filing on September 21, 2026, to reflect expectations of ending fiscal 2026 with approximately 5.7 million Paid Members. This represents 96 percent year-over-year growth. The company attributes this momentum primarily to strong sales of the Oura Ring 5.

A registration statement on Form S-1 has been filed with the SEC but has not yet become effective. The securities may not be sold prior to effectiveness.

Oura, the maker of the Oura Ring, has entered long-term partnerships with England footballers Harry Kane and Declan Rice to serve as global brand ambassadors. The collaboration focuses on promoting Oura Ring 5, which the players will utilize for health sensing to support performance, resilience, and recovery during the upcoming football season. The partnership begins as Kane continues as captain and Rice assumes the role of vice-captain on the international stage.

Kane and Rice selected Oura Ring 5 for its ability to provide a complete view of how their bodies cope with physical load. The device offers personalized insights to help athletes track recovery and readiness. Oura Ring 5, launched in May 2026, is 40 percent smaller than its predecessor and is designed to measure health signals from the finger for accuracy.

As global ambassadors, Kane and Rice will headline a major integrated marketing campaign launching this week. The campaign includes digital out-of-home placements at high-footfall locations such as Piccadilly Circus, BOXPARK Wembley, and Canary Wharf. Additionally, the athletes will appear in primetime TV placements around major football moments this summer.

Doug Sweeny, chief marketing officer at Oura, stated that the partnership highlights the importance of sleep and recovery in achieving peak performance. He noted that the competitive edge comes from listening to the body, a principle Oura aims to support through its technology.

This partnership expands Oura's presence in sports. The company was recently named the Official Wearable of Team USA and the LA28 Olympic and Paralympic Games. It also holds partnerships with Team Finland, U.S. Soccer, and the United States Tennis Association (USTA).

Key Details of the Partnership