Ganesh Consumer Products Makes Stock Market Debut Amidst Mixed Signals
Ganesh Consumer Products, a Kolkata-based FMCG company, has listed on the stock exchange after its Rs 409 crore IPO. The offering saw an overall subscription of 2.68 times, with strong interest from institutional and non-institutional investors but weak retail participation. The IPO comprised a fresh issue of Rs 130 crore and an offer for sale of Rs 278.80 crore. The company, which focuses on wheat-based products, reported a revenue of Rs 855.16 crore with 12% YoY growth. Despite the moderate subscription rate, the shares are trading at a negative grey market premium, indicating potential weak listing performance.

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Ganesh Consumer Products, a Kolkata-based FMCG company, has made its debut on the stock exchange following a Rs 409.00 crore Initial Public Offering (IPO). The listing comes with a mix of positive subscription rates and concerning grey market indicators, painting a complex picture for investors.
IPO Details and Subscription Rates
The IPO, priced at Rs 306.00-322.00 per share, comprised a fresh issue of Rs 130.00 crore and an offer for sale of Rs 278.80 crore. The public offering garnered an overall subscription of 2.68 times, indicating moderate interest from investors. Breaking down the subscription rates:
| Investor Category | Subscription Rate |
|---|---|
| Qualified Institutional Buyers | 4.03x |
| Non-institutional investors | 4.41x |
| Retail investors | 1.17x |
The subdued participation from retail investors, at just 1.17 times, stands in contrast to the stronger interest shown by institutional and non-institutional investors.
Company Overview and Financial Performance
Ganesh Consumer Products operates primarily in eastern India, with a focus on wheat-based products such as atta, maida, and sooji. The company's business model is predominantly B2C, accounting for 76.98% of its revenue.
Financial highlights include:
| Metric | Value |
|---|---|
| Revenue | Rs 855.16 crore (12% YoY growth) |
| Profit After Tax | Rs 35.43 crore (31% YoY growth) |
| EBITDA margin | 8.61% |
| PAT margin | 4.17% |
Utilization of IPO Proceeds
The company has outlined several key areas for utilizing the funds raised through the IPO:
- Debt repayment: Rs 60.00 crore
- Establishment of a gram flour manufacturing unit in Darjeeling: Rs 45.00 crore
- General corporate purposes
Market Sentiment and Listing Outlook
Despite the overall subscription rate of 2.68 times, shares of Ganesh Consumer Products are currently trading at a negative grey market premium. This indicates potential weak listing performance and suggests that market sentiment may be cautious about the company's short-term prospects.
The contrast between the strong institutional interest and the lukewarm retail participation, coupled with the negative grey market premium, presents a complex scenario for investors to navigate as Ganesh Consumer Products begins its journey as a publicly traded company.
As the market assesses the company's fundamentals and growth prospects, investors will be closely watching how the stock performs in its initial days of trading.




























