Chatterbox Technologies Makes Strong Debut on BSE SME with 18% Premium
Chatterbox Technologies, an influencer marketing platform operator, listed at a premium on the BSE SME platform after its IPO. The Rs 42.86 crore IPO was oversubscribed 52 times, with strong demand across investor categories. The company's shares traded at an 18% premium in the grey market. Chatterbox Technologies operates the 'Chtrbox' brand, connecting brands with social media influencers. The company has executed over 1,000 campaigns, collaborates with 500 influencers, and serves both Indian and international clients. It reported a total income of 59.45 and a net profit of 8.86 in FY25, showing growth from the previous year.
*this image is generated using AI for illustrative purposes only.
Chatterbox Technologies, an influencer marketing platform operator, made a robust debut on the BSE SME platform following its successful Initial Public Offering (IPO). The company's shares listed at a premium, reflecting strong investor interest in the tech-driven marketing sector.
IPO Details and Subscription
The Rs 42.86 crore IPO of Chatterbox Technologies closed recently, garnering significant attention from investors across categories. The issue was oversubscribed by 52 times overall, showcasing robust demand:
- Retail investors: 46.85 times oversubscribed
- Non-Institutional Investors (NII): 82.30 times oversubscribed
- Qualified Institutional Buyers (QIBs): 38.20 times oversubscribed
Listing Performance
The grey market, often considered an indicator of investor sentiment, showed Chatterbox Technologies' shares trading at a premium of Rs 21, representing an 18% increase over the issue price of Rs 115.
Company Profile
Chatterbox Technologies operates an influencer marketing platform under the 'Chtrbox' brand. The company specializes in connecting brands with social media creators across popular platforms such as Instagram and YouTube. Key highlights of the company include:
- Executed over 1,000 campaigns
- Collaborated with 500 influencers
- Serves both Indian and international clients
- Operates with 97 employees across multiple markets including India, Singapore, UAE, US, and UK
Financial Performance
The company has demonstrated steady financial growth:
| Metric | FY25 | FY24 | Change |
|---|---|---|---|
| Total Income | 59.45 | 55.56* | +7.00% |
| Net Profit | 8.86 | 8.53 | +3.87% |
| EBITDA Margin | 20.00% | - | - |
*Calculated based on the given 7% growth rate
Market Outlook
The strong investor response to Chatterbox Technologies' IPO and its premium listing highlight the growing interest in the influencer marketing sector. As brands increasingly leverage social media influencers for marketing campaigns, companies like Chatterbox Technologies are well-positioned to capitalize on this trend.
The successful listing of Chatterbox Technologies on the BSE SME platform also underscores the potential of the SME segment in providing growth opportunities for emerging companies in the technology and digital marketing space.
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