Stifel analyst Parker Lane maintains a Buy rating on Klaviyo (NYSE: KVYO) but has lowered the price target to $24 from $28. The adjustment reflects a revised outlook on the stock's valuation while retaining a positive stance on its performance potential.

The revised price target of $24 suggests a specific entry point for investors, down from the previous $28 estimate. Despite the reduction, the Buy rating indicates continued confidence in the company's fundamentals and growth trajectory.

Klaviyo has launched Klaviyo Social Marketing, a new product designed to integrate social media engagement with its autonomous B2C CRM platform. The solution aims to help brands drive revenue and deliver more personalized customer experiences by connecting siloed social interactions with broader marketing strategies. By bringing social signals directly into the CRM, marketers can gain a complete view of every customer and leverage engagement data across all channels.

Social media has become a critical channel for customer engagement, yet interactions such as comments, direct messages, mentions, and creator partnerships often remain disconnected from core marketing systems. Klaviyo Social Marketing addresses this gap by capturing these signals and unifying them with customer data. This integration allows brands to build more relevant audiences, design targeted campaigns, and automate tailored outreach based on social activity.

The product offers several key capabilities for marketers. It enables the conversion of followers into subscribers through Social Auto-replies that collect consent for email, text, and WhatsApp communications. Additionally, it enriches customer profiles by capturing social interactions and engagement signals, which can then be used to refine audience segmentation. The platform also centralizes owned and user-generated content, using AI-powered insights to identify high-performing assets for reuse in omnichannel campaigns.

"The future of marketing isn’t about treating social as a separate channel. It’s about making it part of a unified, omnichannel marketing strategy," said Jamie Domenici, Chief Marketing Officer of Klaviyo. "By connecting social engagement to the rest of the customer journey, we’re helping brands turn social interactions into lasting customer relationships."

Early adopters of the technology have reported significant operational improvements. Australian swimwear brand Kulani Kinis utilized Klaviyo Social Marketing to link social engagement data with its customer experience strategy. Following implementation, the company expanded its global ambassador program to over 130,000 members, a fivefold increase, and gathered more than 4,800 user-generated social posts in the past year.

The launch of Klaviyo Social Marketing aligns with the company's vision for an autonomous B2C CRM that unifies customer data, marketing, service, analytics, and AI. The social engagement signals captured by the product are intended to accelerate list growth and enhance the customer context used across Klaviyo's AI-powered experiences. Klaviyo Social Marketing is generally available to all users as of June 30, 2026.