US Labour Productivity Jumps 4.9% in Q3 2024 as AI Adoption Accelerates Across Industries
US labour productivity surged 4.9% in Q3 2024, marking the strongest growth since 2023, while unit labour costs fell 1.9% for the second consecutive quarter. AI adoption has tripled among US businesses, with 18% of firms now using the technology compared to early 2024 levels. Research shows varying productivity gains across industries, from 73% improvements in marketing to modest 7% gains in traditional sectors like taxi services.

*this image is generated using AI for illustrative purposes only.
American labour productivity demonstrated remarkable strength in the third quarter of 2024, with non-farm employee output per hour increasing at a 4.9% annualized rate, according to Bureau of Labor Statistics data. This performance marked the strongest productivity growth since 2023 and represented the second-strongest reading in two decades when excluding bounce-back quarters around recessions.
Declining Labour Costs Support Economic Efficiency
The productivity gains were accompanied by significant cost reductions, as unit labour costs declined for the second consecutive quarter. The data reveals a notable pattern of cost containment across recent quarters.
| Period | Unit Labour Cost Change |
|---|---|
| Q3 2024: | -1.9% |
| Q2 2024 (April-June): | -2.9% |
These developments create favourable conditions for continued inflation moderation while supporting economic growth and record stock market performance. The combination of rising efficiency and lower costs represents a positive economic dynamic that has been developing over three years.
AI Adoption Drives Business Transformation
Artificial intelligence adoption appears to be a significant factor behind the productivity surge. Census Bureau Business Trends and Outlook Survey data shows substantial growth in AI implementation across American businesses.
| AI Usage Metric | Current Level | Previous Level |
|---|---|---|
| Firms Using AI (past two weeks): | ~18% | Early 2024 baseline |
| Growth Rate: | More than triple | Year-over-year |
The survey methodology evolved during this period, with questions expanding from AI use in "production of goods and services" to "any business function," which may partially explain the dramatic increase in reported usage.
Productivity Impact Varies by Industry and Skill Level
Research studies demonstrate varying AI effectiveness across different sectors and worker skill levels. Marketing research by Harang Ju and Sinan Aral found human-AI teams achieved 73% higher productivity compared to all-human teams. In software development, developers using AI tools completed 26% more tasks than their counterparts without such assistance.
However, traditional industries show more modest gains. Taxi drivers using AI customer-finding tools experienced only 7% productivity improvements for low-skilled drivers, while high-performing drivers saw virtually no benefit. This suggests AI's effectiveness depends heavily on industry context and existing worker capabilities.
Monetary Policy Implications Remain Complex
The productivity gains present mixed signals for Federal Reserve policy considerations. While lower unit labour costs support disinflationary trends, higher productivity typically increases investment capital demand and potential GDP growth rates, potentially raising the neutral interest rate.
Federal Reserve rate adjustments have progressed significantly, with benchmark rates declining 75 basis points from the 4.25%-4.5% range in September to the current 3.5%-3.75% level. However, Federal Reserve Bank of New York data shows consumer inflation expectations rising to 3.42% for the next 12 months, up from 3.20% in November and moving further from the central bank's 2% target.
The productivity revolution's sustainability and broader economic implications remain uncertain, suggesting a cautious approach to monetary policy adjustments as additional data on productivity, inflation, and labour market conditions becomes available.



























