Toyota Maintains Steel Sheet Pricing for Suppliers According to Nikkei Report

0 min read Updated on 27 Feb 2026, 01:39 PM

Reviewed by

Shraddha JScanX News Team

Overview

Toyota Motor Corporation has decided to maintain current pricing for steel sheets supplied to its suppliers, according to Nikkei. This decision demonstrates the automaker's commitment to supply chain cost stability and reflects its strategy of maintaining predictable pricing structures with supplier partners.

*this image is generated using AI for illustrative purposes only.

Toyota Motor Corporation has decided to maintain current pricing for steel sheets supplied to its suppliers, according to a recent Nikkei report. This decision represents a significant development in the automaker's supply chain management strategy.

Supply Chain Pricing Strategy

The Japanese automaker's choice to keep steel sheet prices unchanged demonstrates a commitment to cost stability within its extensive supplier network. Steel sheets are a critical component in automotive manufacturing, serving as essential raw materials for vehicle body construction and various automotive parts.

Market Implications

Toyota's pricing decision comes at a time when material costs and supply chain dynamics continue to influence the automotive industry. By maintaining current steel sheet pricing, the company provides predictability for its suppliers, which can aid in their production planning and cost management processes.

The decision to keep prices stable may also reflect Toyota's broader strategy of maintaining strong relationships with its supplier base while managing input costs effectively. This approach aligns with the company's reputation for efficient supply chain management and long-term partnership building with suppliers.

Toyota Launches Urban Cruiser Ebella EV in India: First Electric Vehicle with 543 km Range and Level 2 ADAS

2 min read Updated on 20 Jan 2026, 11:42 AM

Reviewed by

Shriram SScanX News Team

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Overview

Toyota India has launched the Urban Cruiser Ebella EV, its first electric vehicle in the Indian market, featuring two battery options of 49 kWh and 61 kWh with the larger variant offering 543 km ARAI range. The electric SUV includes comprehensive safety features with seven airbags and Level 2 ADAS, modern connectivity with 10.25-inch touchscreen, and Toyota's Battery-as-a-Service programme supported by over 500 EV-enabled service points. Built on the same platform as Maruti e Vitara, the Urban Cruiser Ebella will compete in the mid-size electric SUV segment, though pricing and delivery timelines are yet to be announced.

*this image is generated using AI for illustrative purposes only.

Toyota India has officially unveiled the Urban Cruiser Ebella EV, marking a significant milestone as the company's first electric vehicle launch in the Indian market. The electric SUV represents Toyota's expansion into the EV segment, complementing its existing portfolio of petrol, diesel, and hybrid models. Based on the same platform as the Maruti Suzuki e Vitara, the Urban Cruiser Ebella was first showcased as a concept at the 2025 Auto Expo.

Battery and Performance Specifications

The Urban Cruiser Ebella offers customers two Lithium Iron Phosphate (LFP) battery configurations to suit different driving needs:

Battery Capacity	Power Output	Torque	ARAI Range
49 kWh	144 hp / 171.60 hp*	189 Nm	Not specified
61 kWh	174 hp	189 Nm	Up to 543 km

*Toyota specifications show variation in power output for the 49 kWh variant across different documentation.

Charging Infrastructure and Times

Toyota has provided comprehensive charging specifications for both battery variants:

Charging Method	49 kWh Battery	61 kWh Battery
7 kW AC (10-100%)	6.50 hours	9.00 hours
11 kW AC (10-100%)	4.50 hours	5.50 hours
DC Fast Charging (10-80%)	45 minutes	45 minutes

To support customers, Toyota is introducing a Battery-as-a-Service (BaaS) rental programme alongside an eight-year battery warranty and has established more than 500 EV-enabled service touchpoints across the country.

Design and Dimensions

The Urban Cruiser Ebella maintains Toyota's distinctive styling while sharing its platform with the Maruti e Vitara. Key design elements include segmented LED daytime running lights, triangular LED headlights connected by thick black trim, and a refined front bumper featuring two vertical air vents. The SUV rides on 18-inch aero-optimised alloy wheels and incorporates generous body cladding for a robust appearance.

Dimension	Measurement
Length	4,285 mm
Width	Approximately 1,800 mm
Height	Around 1,640 mm
Wheelbase	2,700 mm

Toyota offers nine colour combinations, including five monotone options (Café White, Bluish Black, Gaming Grey, Sportin Red, and Enticing Silver) and four dual-tone variants with black roof (Café White, Land Breeze Green, Sportin Red, and Enticing Silver).

Interior Features and Technology

The cabin mirrors the Maruti e Vitara layout while incorporating Toyota-specific elements. Technology features include:

10.10-inch digital driver display
10.25-inch touchscreen with wireless Apple CarPlay and Android Auto
JBL sound system with 12-colour ambient lighting
Ventilated front seats with 10-way electrically adjustable driver seat
Sliding and reclining rear seats
Panoramic or fixed glass roof options
Wireless charging pad and dial-type gear selector

Safety and ADAS Features

Safety equipment comes standard across all variants, with the Urban Cruiser Ebella featuring seven airbags and four-wheel disc brakes. The top variant includes Level 2 Advanced Driver Assistance Systems (ADAS) with lane-keep assist, adaptive cruise control, and front and rear blind-spot alerts.

While Toyota has revealed comprehensive specifications for the Urban Cruiser Ebella, pricing and delivery timelines remain unannounced. The electric SUV will compete in the mid-size segment against established players including the Hyundai Creta Electric, Mahindra BE 6, VinFast VF6 and VF7, Tata Curvv EV, MG ZS EV, MG Windsor EV, and its platform sibling, the Maruti e Vitara.