Global Trust Crisis Deepens as Nationalism and Economic Fears Drive 'Me Over We' Mentality
Edelman's comprehensive trust survey of 37,500 respondents across 28 countries reveals a deepening global crisis of institutional confidence, with 70% unwilling to trust those with different values. Employers have emerged as the most credible trust brokers while economic anxieties about AI displacement and inflation drive widespread social fragmentation. The research highlights a concerning shift from collective advancement to individual benefit, with workplace environments becoming primary safe spaces for critical discussions.

*this image is generated using AI for illustrative purposes only.
A sweeping global survey has revealed a profound erosion of trust in institutions and leaders worldwide, with people increasingly retreating into familiar circles and prioritizing individual interests over collective progress. The comprehensive study by communications firm Edelman, released ahead of the World Economic Forum in Switzerland, paints a stark picture of a world where "distrust is the new default instinct."
Survey Methodology and Scope
The annual trust survey, conducted between October 23 and November 18, captured responses from 37,500 participants across 28 countries. The research identified a significant deterioration in confidence toward institutions and their leaders, with people seeking reassurance primarily within their workplace environments.
Workplace Emerges as Trust Haven
Amid widespread institutional skepticism, employers have emerged as the most credible brokers of trust in society. The workplace has become the safest environment for discussing complex challenges related to artificial intelligence, globalization, and economic security. According to Richard Edelman, CEO of the namesake company, this phenomenon occurs because workplaces maintain behavioral rules and structures that don't exist in broader society.
The business case for maintaining this trust proves compelling, as detachment and narrow-mindedness directly impact organizational performance and bottom-line results.
Alarming Statistics on Social Division
The survey revealed troubling indicators of social fragmentation and workplace tensions:
| Trust Metric | Percentage | Impact |
|---|---|---|
| Unwilling to trust different values/backgrounds | 70% | Broad social division |
| Would switch departments to avoid different beliefs | 42% | Workplace segregation |
| Reduced effort under different-belief leadership | 33% | Decreased productivity |
Economic Anxieties and AI Concerns
The research highlighted significant economic fears driving the trust crisis. A majority of low-income workers expressed concerns about being displaced by artificial intelligence advancements. Trade dispute damages and recession-related job losses reached unprecedented levels of concern, while less than one-third of respondents believe future generations will experience improved living conditions.
"Fears of inflation, potential job loss to AI and concerns about disinformation are now the most corrosive factors undermining trust," Edelman explained, describing a societal mindset that has "shifted from alarm to anger to sullen acquiescence and insularity."
Global Trust Patterns and Regional Variations
While overall faith in governments, business leaders, and media remained relatively stable year-over-year, significant regional variations emerged:
| Region/Country | Trust Change | Context |
|---|---|---|
| France | Largest drop | Political crisis since mid-2024 |
| Nigeria | Significant increase | Recent economic partnership |
| UAE | Significant increase | Enhanced trade agreements |
The contrasting trends between France's political turmoil and the Nigeria-UAE economic partnership demonstrate how specific circumstances directly influence public trust levels.
Implications for Global Cooperation
The survey findings reveal a fundamental shift in societal priorities, with individuals increasingly choosing "the safety of the familiar over the perceived risk of innovation" and preferring "nationalism to global connection." This "Me over We" mentality represents a significant challenge for international cooperation and collective problem-solving efforts.
The timing of these findings proves particularly relevant as global leaders gather for the World Economic Forum meetings in Davos, where addressing trust deficits and promoting collaborative solutions remain critical priorities for international stability and progress.


























