Apple Shares on Track for Longest Losing Streak Since 1991
Apple Inc. shares are experiencing their longest losing streak since 1991, with the stock declining 1.10% on Friday for a potential eighth consecutive losing session. The current streak has resulted in a more than 5.00% decline since it began, matching similar eight-day streaks from 2025, 2022, 2016, and 1998. Despite achieving a 9.00% gain in 2025, Apple underperformed the S&P 500's 16.00% jump, marking its first underperformance since 2022 amid concerns about AI capabilities and rising component costs affecting the broader technology sector.
*this image is generated using AI for illustrative purposes only.
Apple Inc. is facing mounting pressure in the stock market as shares head toward their longest losing streak in over three decades. The technology giant's stock declined as much as 1.10% on Friday, setting the stage for what could be the eighth consecutive losing session.
Historical Context of Apple's Losing Streaks
According to Bloomberg data, Apple has experienced several losing streaks of similar duration throughout its history. The company recorded eight-day losing streaks in 2025, 2022, 2016, and 1998. However, the last time Apple shares fell for nine consecutive days was in 1991, making the current streak particularly noteworthy for long-term investors.
| Period | Consecutive Losing Days | Historical Significance |
|---|---|---|
| 1991 | 9+ days | Last occurrence of extended streak |
| 1998 | 8 days | Previous eight-day streak |
| 2016 | 8 days | Mid-decade decline |
| 2022 | 8 days | Recent comparable streak |
| 2025 | 8 days | Multiple occurrences |
| Current | 8 days (ongoing) | Potential tie with historical streaks |
Performance Challenges and Market Pressures
The current losing streak has resulted in Apple shares declining more than 5.00% since the downturn began. This performance reflects broader concerns about the company's position in key technology sectors, particularly artificial intelligence deployment.
Apple's stock performance in 2025 showed mixed results, with the company achieving a nearly 9.00% gain for the year. However, this growth significantly underperformed the S&P 500 Index's 16.00% jump, marking the first time Apple lagged the broader market index since 2022.
Industry-Wide Component Cost Pressures
The recent decline in Apple shares coincides with broader challenges facing computer and device manufacturers. Rising prices for critical components, particularly memory chips, have created additional pressure across the technology sector. This cost inflation stems from heavy demand driven by data center buildouts for artificial intelligence computing infrastructure.
Apple and other technology companies are navigating these supply chain pressures while managing investor expectations about their artificial intelligence capabilities and market positioning. The component cost increases represent a significant operational challenge for manufacturers dependent on these materials for their product lines.
19
