AI, Digital Economy and Resilient Consumers Drive 2026 Growth Despite Tariffs: Mastercard CEO
Mastercard CEO Michael Miebach reported strong global economic resilience entering 2026, with 3.2% GDP growth in 2025 despite tariff and geopolitical concerns. He attributed this performance to AI investments, digital economy expansion, and consumer adaptability enhanced by COVID-19 lessons including resilient supply chains. Cross-border payments remained robust with strong travel spending and e-commerce growth, while consumers demonstrated increased prudence using digital tools for informed purchasing decisions.

*this image is generated using AI for illustrative purposes only.
The global economy demonstrates remarkable resilience entering 2026, driven by artificial intelligence investments, digital economy expansion, and consumer adaptability, according to Mastercard CEO Michael Miebach. Speaking at the World Economic Forum 2026 in Davos, Miebach described the investment climate as "a lot less chilly" than anticipated, with robust activity across technology, cybersecurity, and AI-driven consumer solutions.
Digital Economy Transformation
Miebach emphasized that the digital economy is experiencing unprecedented growth, with AI serving as a catalyst for innovation. "AI is lowering barriers and creating better experiences for consumers, and we're seeing the first waves of a major investment cycle in the space," he stated. Cybersecurity investments are particularly attracting significant capital as companies prepare for an increasingly digital future.
These technological developments directly influence consumer behavior, corporate spending patterns, and international trade flows, creating a comprehensive economic impact beyond traditional technology sectors.
Consumer Resilience Amid Economic Uncertainty
Despite concerns surrounding tariffs and geopolitical tensions, Mastercard's data reveals strong economic performance. The following table summarizes key economic indicators:
| Metric: | 2025 Performance |
|---|---|
| Global GDP Growth: | 3.2% |
| US Performance: | Very strong |
| Consumer Behavior: | More prudent and intentional |
| Holiday Shopping: | Earlier timing observed |
Miebach credited this resilience to lessons learned during the COVID-19 pandemic, including the development of more resilient and localized supply chains. "Consumers are more prudent, savvy, and intentional," he explained, noting how digital economy tools enable informed decision-making even during uncertain periods.
Consumers now leverage multiple digital resources for optimal purchasing decisions:
- Loyalty programs for better deals
- Price comparison tools
- Enhanced advertising targeting
- Early holiday shopping for careful planning
Cross-Border Business Performance
Cross-border payments, representing a high-margin segment for Mastercard, maintained strength throughout 2025 despite global tensions. The company observed sustained growth across multiple categories:
| Category: | 2025 Performance | Outlook |
|---|---|---|
| Travel-related spending: | Very strong | Continued growth expected |
| Non-travel e-commerce: | Robust expansion | Sustained consumer demand |
| International mobility: | Resilient | No signs of slowing |
"In the digital economy, the world is their oyster," Miebach noted, referring to consumers' continued desire for cross-border access to goods and services. This trend shows no indication of declining despite geopolitical uncertainties.
2026 Economic Outlook
Miebach expressed optimism for continued economic expansion in 2026, supported by several fundamental factors. Strong household balance sheets, combined with sustained AI and technology investments, create favorable conditions for growth. "We feel it is going to be a year of continued expansion," he stated.
The CEO highlighted that secular trends in digital innovation are helping support the broader economy, while trade realignment between regions has largely stabilized. Investment in AI and technology continues to provide economic support, creating a foundation for sustained growth.
Strategic Implications
For businesses and investors, Miebach's analysis suggests the digital economy serves as a primary growth engine. Consumer adaptation exceeds many expectations, while strategic investments in AI and technology are positioned to deliver returns in the coming year. The combination of AI innovation, robust digital ecosystems, and resilient consumer behavior creates an economic environment primed for expansion despite ongoing geopolitical uncertainties and tariff concerns.























