ABB CEO Says Electrification and Automation Will Drive Growth Beyond 2050, Eyes India Market Expansion
ABB enters 2026 with record order book driven by electrification and automation demand extending beyond 2050. CEO Morten Wierod highlights India steel industry transformation from coal to electric processes, improving competitiveness while reducing emissions. Company targets elevating India from 4th to 3rd largest global market before 2030, expanding operations and exploring M&A opportunities while leveraging India as export hub.

*this image is generated using AI for illustrative purposes only.
ABB is entering 2026 with unprecedented momentum, backed by its largest-ever order book and strong confidence in sustained demand for electrification and automation solutions. Speaking at the World Economic Forum in Davos, CEO Morten Wierod outlined the company's strategic vision for capitalizing on what he describes as a multi-decade electrification opportunity.
Record Order Book Drives 2026 Outlook
The global engineering and technology company is positioned for continued growth, with Wierod emphasizing that electrification represents far more than a short-term cycle. He stressed that this trend could extend well beyond 2050, driven by underinvested grids worldwide and customers' push for more productive and sustainable operations.
"This is the electrification of everything. It's not like a little glimpse. It will take even up to 2050, at least, because grids are under invested, and customers want to go with more automation and more electrification," Wierod explained during the interview with CNBC-TV18.
India Steel Industry Transformation
ABB is witnessing significant opportunities in India's industrial sector, particularly in steel production. The company is helping large customers transition from coal-based processes to electric arc furnaces, a shift that simultaneously improves cost efficiency, enhances competitiveness against cheap imports, and reduces emissions.
| Transformation Benefits: | Impact |
|---|---|
| Cost Efficiency: | Improved production economics |
| Market Competitiveness: | Better positioning against cheap steel imports |
| Environmental Impact: | Reduced emissions as byproduct |
| Process Advantage: | More productive and sustainable operations |
This dual benefit of improved competitiveness and reduced emissions exemplifies what Wierod describes as a "win-win" scenario that drives ABB's business growth.
Energy Expansion vs. Energy Transition
Wierod provided insights into global energy trends, noting that despite renewable energy growth, the world has not yet begun true energy transition. Since 2019, the same amount of electricity generated from coal, gas, and oil remains constant globally, with all renewable additions supporting energy expansion rather than replacement.
Several factors are driving increased energy demand:
- Rising living standards as people emerge from poverty
- Increased air conditioning usage
- Data center expansion consuming additional electricity percentages
- Grid reliability and security concerns
India has demonstrated exceptional progress in renewable energy, particularly solar power, contributing significantly to global energy expansion efforts.
Grid Automation and Smart Energy Management
ABB's automation solutions focus on optimizing energy usage timing and distribution. Wierod compared electricity grid management to traffic flow, noting that coordination can prevent unnecessary stress on networks. The company's grid automation technologies help balance loads by managing when different energy-consuming activities occur.
Key Automation Applications:
- Building energy management systems
- Industrial load balancing
- Grid stability solutions
- Smart timing for energy-intensive processes
India Market Strategy and Global Positioning
India currently represents ABB's fourth-largest market globally, but the company has set ambitious targets for elevation. Wierod announced the goal of moving India to third position before 2030, with internal mandates to achieve this milestone even earlier.
| Market Position: | Current Status | Target Timeline |
|---|---|---|
| Global Ranking: | 4th largest market | 3rd position target |
| Achievement Goal: | Before 2030 | Earlier if possible |
| Team Commitment: | Internal mandate | Accelerated timeline |
The company views India as both a significant growth market and a potential export hub for neighboring regions and beyond. ABB currently exports from Indian facilities to the Middle East, Africa, and Latin America, leveraging the country's competitive cost base.
Expansion and Investment Plans
ABB's Indian operations are experiencing substantial expansion across multiple facilities. Wierod described India operations as "a bit of a building site" due to ongoing expansions at every factory and campus. The company is investing in increased capacity, technology, research and development, and manufacturing capabilities.
The expansion strategy encompasses both organic growth and potential mergers and acquisitions. ABB is actively evaluating M&A opportunities of various sizes globally, including in India, focusing on adjacencies that strengthen their electrification and automation offerings or provide enhanced market access.
Future Growth Drivers
Looking ahead, ABB expects continued momentum from several key trends. The combination of electrification and automation often work together, creating synergistic opportunities for the company. Grid reliability has become increasingly important, with recent examples like Spain's eight-hour nationwide power outage affecting 60 million people highlighting the critical importance of resilient electrical infrastructure.
The company's optimistic 2026 outlook is supported by sustained investment in grid infrastructure, industrial automation, and energy management solutions across global markets, with India representing a particularly significant growth opportunity in the company's strategic portfolio.
Historical Stock Returns for ABB
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.34% | -5.21% | -9.07% | -16.63% | -27.86% | +237.92% |




























