Nasdaq rings bell at White House for Trump Accounts launch
Nasdaq rang the opening bell at the White House to celebrate 250 years of American independence and the first trading day for Trump Accounts. The program offers a $1,000 seed contribution for eligible children and allows annual contributions of up to $5,000. Nasdaq will match the seed contribution for eligible newborn children of its employees.

*this image is generated using AI for illustrative purposes only.
Nasdaq today rang the opening bell live from the White House, marking the celebration of 250 years of American independence and the first trading day for Trump Accounts. The new initiative expands access to long-term investing for American children under the age of 18. The ceremony brought together leaders from Nasdaq and the New York Stock Exchange (NYSE) alongside President Trump and senior government officials, marking the first joint opening bell ceremony between the two exchanges.
Trump Accounts are a new tax-advantaged investment tool designed to help children build savings through compounding market returns. Under the program's federal pilot, the U.S. Department of the Treasury is providing a one-time $1,000 seed contribution for eligible children born between January 1, 2025, and December 31, 2028. The framework allows any child under the age of 18 with a valid Social Security number to participate, making them eligible to receive contributions of up to $5,000 annually from families, friends, employers, and philanthropic grants.
Nasdaq's participation builds on its commitment to the initiative first announced in April 2026. On behalf of eligible newborn children of its employees, Nasdaq will match the government's one-time $1,000 contribution. This ensures those children will begin their investing journey with $2,000. Nasdaq also plans to provide employees with the opportunity to make additional contributions through payroll deduction.
| Feature | Details |
|---|---|
| Eligibility | Children under 18 with a valid Social Security number |
| Seed Contribution | $1,000 for eligible children born Jan 1, 2025 – Dec 31, 2028 |
| Annual Contribution Limit | Up to $5,000 from families, friends, employers, and grants |
| Nasdaq Employee Benefit | Match of $1,000 government contribution for eligible newborns |
"We are grateful to President Trump for his vision in creating Trump Accounts, and we are honored to help celebrate this historic milestone," said Adena Friedman, Nasdaq Chair and CEO. "At Nasdaq, we believe in the power of long-term investing to change lives for the better. Now, every American newborn will have a direct, personal connection to the success of our economy."
The initiative represents a commitment to extending the participation in America's capital markets to every American child from birth. For more information about Trump Accounts and account eligibility, visit www.TrumpAccounts.gov or www.nasdaq.com .
How will the Treasury fund the $1,000 seed contributions for millions of eligible children, and what is the estimated total cost of the pilot program?
What specific investment options or asset allocations will be available within Trump Accounts to balance growth with safety over an 18-year horizon?
Will other major corporations follow Nasdaq's lead in matching government contributions, potentially creating a new standard for employee benefits?





























