Zee Entertainment Reports 14% PAT Growth, Viewership Share Hits 17.8% in Q1
Zee Entertainment Enterprises Limited (ZEEL) reported a 14% year-on-year increase in profit after tax to ₹1,437.00 crore for Q1. The company's linear viewership share improved to 16.8%, with a peak of 17.8% in June. ZEE5, the digital streaming platform, saw a 30% year-on-year revenue growth. Despite a soft advertising environment, ZEEL maintained its EBITDA margin at 12.5% through cost optimization. The company has entered strategic partnerships to enhance content offerings and maintains an 8% advertising growth guidance for the year.

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Zee Entertainment Enterprises Limited (ZEEL) has reported a robust performance for the first quarter, with a 14% year-on-year increase in profit after tax (PAT) to ₹1,437.00 crore. The company's strategic initiatives and content focus have yielded positive results, driving viewership share and digital growth.
Viewership Share Reaches New Heights
ZEEL's linear viewership share improved to 16.8% during the quarter, with a significant uptick to 17.8% in June. The company's CEO, Punit Goenka, highlighted that viewership share has crossed 18% in July, indicating a strong growth trajectory. Key markets contributing to this growth include Hindi, Marathi, Kannada, Odia, and Bangla.
Digital Business Shows Promise
ZEE5, the company's digital streaming platform, demonstrated steady growth with revenues increasing by 30% year-on-year. The platform's performance was bolstered by digital syndication revenue and a new pricing strategy implemented across language-specific subscription packs. Notably, ZEEL has managed to reduce EBITDA losses in its digital business by ₹111.90 crore year-on-year, aligning with its objective to achieve breakeven for ZEE5.
Cost Optimization and Margin Maintenance
Despite a soft advertising environment, ZEEL maintained its EBITDA margin at 12.5%. This was achieved through efficient programming execution and continuous cost optimization efforts, resulting in a 14% year-on-year decline in overall operating costs. The company's focus on fiscal discipline has strengthened its balance sheet, with cash and treasury investments standing at ₹2,190.00 crore as of the end of the quarter.
Strategic Initiatives and Partnerships
ZEEL has entered into strategic partnerships to enhance its content offerings and tap into new market segments. A collaboration with content and tech start-up Bullet aims to launch a micro-drama app, while a partnership with Ideabaaz Technology Private Limited will help showcase innovations from Tier 2 and Tier 3 markets.
Outlook and Guidance
Despite the challenging market conditions, ZEEL maintains its 8% advertising growth guidance for the year. The company expects benefits from new retail advertiser initiatives and improved ratings in the second half of the fiscal year. Management remains cautiously optimistic about advertising revenue growth, citing early onset of monsoons and potential recovery in consumption.
Financial Highlights
Metric | Q1 | YoY Change |
---|---|---|
Profit After Tax | ₹1,437.00 crore | +14% |
EBITDA Margin | 12.5% | Maintained |
ZEE5 Revenue Growth | 30% | - |
Digital EBITDA Loss Reduction | ₹111.90 crore | - |
Cash and Treasury Investments | ₹2,190.00 crore | As of quarter-end |
Punit Goenka, CEO of Zee Entertainment, commented on the results: "We have stepped into the new fiscal with determination and action-oriented steps. As our efforts continue to showcase the desired results, we remain confident of building a robust growth trajectory centered around content, technology, and fiscal discipline."
With a strong content lineup, strategic partnerships, and focus on profitability, Zee Entertainment appears well-positioned to capitalize on the evolving media landscape and drive growth in the coming quarters.
Historical Stock Returns for Zee Entertainment
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-1.58% | -5.97% | -18.08% | +6.67% | -17.95% | -13.81% |