Prime Fresh Limited (PFL), a leading player in India's horticulture sector, has released an updated investor presentation showcasing its strong market position and ambitious growth plans. The company, which recently migrated from the BSE SME platform to the mainboard, has demonstrated impressive financial performance and strategic expansion initiatives.

Operational Highlights

PFL has built a formidable presence in the fruits and vegetables supply chain over the past 18 years. The company now boasts a network of over 110,000 farmers across 85+ districts in 18+ states, handling an impressive 33,000+ tonnes of produce. This extensive reach has positioned PFL as a key player in bridging the gap between farmers and consumers.

Financial Performance

The company's financial trajectory has been noteworthy, with a revenue CAGR of 33.00% from 2020 to 2025. More impressively, PFL has managed to grow its bottom line faster than its top line, with EBITDA and PAT CAGRs of 34.00% and 41.00% respectively over the same period.

For the most recent quarter, PFL reported stable revenue at INR 533.40 crore, while EBITDA saw a significant increase of 29.00% quarter-on-quarter to INR 39.70 crore. The company's profit after tax (PAT) rose by an impressive 48.00% quarter-on-quarter to INR 28.60 crore.

Strategic Initiatives

PFL has been actively pursuing growth opportunities and operational enhancements:

1. Mainboard Migration: Successfully transitioned from the BSE SME platform to the mainboard, potentially increasing visibility and access to capital.

2. Geographical Expansion: Commenced operations at a new distribution center in Lucknow, strengthening its presence in North India.

3. Product Diversification: Launched UP Mangoes operations and entered the banana category with operations in Maharashtra, expanding its product portfolio.

4. Certifications: Received certification for Organic Products Supply Chain development & Execution License, as well as the UP Mandi License.

5. Market Penetration: Expanded its sales network in Delhi, Haryana, and Punjab through the banana category.

Business Model and Strategy

PFL operates on a multi-channel approach, serving B2B clients, B2C consumers, and both domestic and export markets. The company's business model canvas highlights its focus on reliable sourcing, efficient distribution, and value creation for both farmers and end consumers.

The company's strategy includes reducing state concentration by targeting known crop belts and sourcing from multiple agro-climatic zones. This approach helps in managing volatility and ensuring a stable supply chain.

Future Outlook

PFL anticipates higher growth driven by strong performance in key product categories, particularly pomegranates, guavas, bananas, and tomatoes. The company's integrated model, strong execution capabilities, and focus on value creation position it well to capitalize on future opportunities in the evolving Indian agriculture sector.

Mr. Hiren Ghelani, Founder and Whole Time Director, expressed confidence in the company's growth trajectory, stating, "Our integrated model, strong execution, and continued focus on value creation position us well to capitalize on the opportunities ahead."

As Prime Fresh Limited continues to expand its operations and strengthen its market position, it remains a company to watch in India's growing horticulture and food supply chain sector.

Prime Fresh Limited , a leading integrated agriculture value chain company, has announced ambitious plans to invest over ₹150.00 crore in Maharashtra over the next 2-3 years. The investment aims to establish two fully integrated Peri-Urban Vegetable Clusters in and around Nashik and Pune, marking a significant step in transforming the agri-supply chain landscape in the region.

Project Submission and Approval

On August 18, 2025, Prime Fresh Limited submitted two detailed project reports to the National Horticulture Board (NHB) for its Cluster Development programme. The company has already received preliminary approval for both project applications during the evaluation stage, positioning it as one of the first to advance in this initiative.

Scope and Focus

The strategic investment will focus on more than 12 key fruit and vegetable crops, aiming to:

• Strengthen procurement capabilities
• Deepen backward integration
• Expand the company's product portfolio

The projects are designed to build a robust, technology-driven supply chain ecosystem encompassing pre-production, production, post-harvest management, market linkages, and value addition across multiple villages and talukas in Maharashtra.

Expected Impact

This landmark initiative is projected to deliver significant economic and social benefits:

1. Job Creation: Over 25,000 direct and indirect jobs across Maharashtra
2. Farmer Income Growth: 15,000+ farmers expected to see a 35-50% income increase over 3-4 years
3. Post-Harvest Efficiency: Reduction in losses with improvements in quality and traceability
4. Market Supply & Export Boost: Strengthening of domestic supply chains and expansion of export capabilities

Cluster Development Model

The initiative will support and consolidate small and marginal farmers through:

• Backward Linkages: Providing access to high-quality inputs, advanced farming technologies, irrigation systems, mechanisation, and capacity-building programs
• Forward Linkages: Establishing aggregation centres, processing hubs, cold chain logistics, branding, and marketing infrastructure

Strategic Alignment

This investment aligns with India's goal of becoming a global hub for high-value horticultural exports and contributes to the vision of a self-reliant India (Atmanirbhar Bharat). It also positions Prime Fresh Limited to cater effectively to the growing domestic demand driven by urbanization and rising incomes.

Company Statement

Jasmin Doshi, Company Secretary of Prime Fresh Limited, stated in the official filing, "This transformative investment will significantly strengthen PFL's procurement capabilities, deepen backward integration, and expand its product portfolio."

Prime Fresh Limited, established in 2007, continues to redefine excellence in agri-supply chain management through innovation, sustainability, and farmer-centric initiatives. As this ambitious project unfolds, it is expected to create a next-generation agricultural ecosystem grounded in efficiency, transparency, innovation, and sustainability.