Marico , a leading Indian consumer goods company, has reported strong financial results for Q2, showcasing significant revenue growth despite challenges in maintaining profit margins.

Revenue Surge

Marico delivered consolidated revenue growth of 31% year-over-year to ₹3,482 crore in Q2. This impressive performance was driven by strong growth in both domestic and international markets.

Segment Performance

• India Business: Grew by 35% year-over-year
• International Business: Achieved 20% constant currency growth

Digital-First Portfolio Milestone

The company's digital-first premium personal care portfolio crossed the ₹1,000 crore Annual Recurring Revenue (ARR) mark, highlighting Marico's success in the premium segment.

Profitability

Despite the strong top-line growth, Marico faced margin pressure due to input cost inflation. The company reported:

• EBITDA growth: 7% year-over-year

Key Financial Metrics

Analysis

Marico's Q2 results demonstrate the company's ability to drive strong revenue growth across its business segments. The significant growth in the India business and the solid performance of the international business underscore Marico's robust market position and effective growth strategies.

The milestone achieved by the digital-first premium personal care portfolio indicates Marico's successful penetration into high-value market segments and its ability to capitalize on evolving consumer preferences.

However, the disparity between revenue growth (31%) and EBITDA growth (7%) suggests that Marico is facing challenges in maintaining its profit margins. The company explicitly mentioned margin pressure due to input cost inflation, which is impacting its overall profitability.

Moving forward, investors and analysts will be keen to see how Marico balances its impressive top-line growth with efforts to improve profitability. The company's strategies to mitigate input cost pressures and optimize its product mix will be crucial in the coming quarters.

Marico Limited , a leading Indian FMCG company, has made a significant move in its media strategy by appointing PHD India, part of Omnicom Media Group, as its Agency of Record for integrated media services. This decision, announced on November 6, 2025, comes after a comprehensive multi-agency pitch process and marks a pivotal step in Marico's journey towards building a future-ready, insight-driven media ecosystem.

Strategic Partnership for Brand Growth

The partnership with PHD India encompasses end-to-end media strategy, planning, and buying for Marico's diverse brand portfolio. This includes well-known names such as Parachute, Saffola, and Nihar, as well as newer additions like Beardo, Just Herbs, and True Elements. The collaboration aims to strengthen Marico's position as a digitally empowered consumer company, focusing on brand-building and consumer engagement across contemporary channels.

Marico's Digital Transformation

Akash Banerji, Executive Vice President & Head of Digital Transformation and Beauty & Styling Digital Business at Marico Limited, emphasized the importance of this partnership in the company's digital evolution:

"As Marico continues to sharpen its focus on innovation and consumer-centricity, our media strategy plays a pivotal role in forging meaningful connections with audiences and translating insights into cultural impact. Modern media planning demands sophisticated approaches to navigate complexity and deliver tangible results."

PHD India's Role and Expertise

PHD India is set to leverage its 'Intelligence.Connected' ethos, combining data, technology, and human insight to create media solutions that drive business impact and cultural relevance. This appointment represents one of the largest FMCG mandates for PHD India, adding to its growing portfolio of notable clients.

Monaz Todywalla, CEO of PHD India, expressed enthusiasm about the partnership:

"Marico has been a household name for generations – inspiring trust, shaping the tastes and experiences of countless Indians, and setting benchmarks for excellence. To partner with a brand of such legacy and ambition is both a privilege and a commitment."

Marico's Market Position and Future Outlook

Marico's strategic move comes at a time of significant growth for the company:

The company's focus on innovation-driven marketing and consumer engagement is evident in its expanded investments in advertising and promotion. This new partnership with PHD India is expected to set new benchmarks for impact and innovation in a rapidly evolving marketing landscape.

As Marico continues to adapt to changing consumer needs and market dynamics, this collaboration with PHD India represents a strategic step towards maintaining category leadership and driving sustained brand momentum in an increasingly digital-first consumer environment.