Mahindra & Mahindra Achieves Record-Breaking SUV Sales and Unveils New Electric SUV XEV 9S
Mahindra & Mahindra achieved record-breaking SUV sales with 71,624 units sold domestically, a 31% year-on-year growth. Total automotive sales reached 120,142 vehicles, up 26%. The Farm Equipment Business saw 12% growth in domestic tractor sales. The company also unveiled its new all-electric SUV, the XEV 9S, built on the INGLO platform, with a world premiere scheduled for November 27.

*this image is generated using AI for illustrative purposes only.
Mahindra & Mahindra (M&M) has reported exceptional performance across its business segments, with record-breaking SUV sales leading the charge. The company's robust growth in automotive, farm equipment, and commercial vehicle sectors underscores its strong market position and effective product strategy. Additionally, M&M has officially unveiled the name of its next all-electric SUV - XEV 9S, further expanding its electric vehicle portfolio.
Record-Breaking SUV Sales
M&M achieved its highest-ever SUV sales, with 71,624 units sold in the domestic market, marking a remarkable 31% year-on-year growth. This milestone contributes significantly to the company's total automotive sales of 120,142 vehicles, representing a 26% overall growth including exports.
Automotive Segment Performance
The company's automotive division saw impressive growth across various segments:
| Category | Sales | Year-on-Year Growth |
|---|---|---|
| SUVs (Domestic) | 71,624 | 31% |
| Commercial Vehicles | 31,741 | 14% |
| Total Automotive Sales | 120,142 | 26% |
Nalinikanth Gollagunta, CEO of M&M's Automotive Division, highlighted the launch of new editions of popular models Thar, Bolero, and Bolero Neo, which likely contributed to the strong sales figures.
Farm Equipment Business
The Farm Equipment Business also reported strong performance:
| Category | Sales | Year-on-Year Growth |
|---|---|---|
| Domestic Tractor Sales | 72,071 | 12% |
| Total Tractor Sales (incl. Exports) | 73,660 | 13% |
For the festive period of September and October combined, tractor sales grew by 27.4% compared to the same period last year. Veejay Nakra, President of the Farm Equipment Business, attributed this growth to favorable monsoon conditions and the benefit of GST rate cuts announced in September.
Commercial Vehicles and Buses
The Trucks and Buses division also showed positive momentum:
| Category | Sales | Year-on-Year Growth |
|---|---|---|
| Total Sales (incl. Exports) | 2,034 | 14% |
Vinod Sahay, Executive Chairman of SML and President of Aerospace, Defence, Trucks, Buses & CE at M&M, noted that growth was particularly strong in the Intermediate Light Commercial Vehicle (ILCV) trucks and buses segments.
Unveiling of XEV 9S Electric SUV
In a significant development for its electric vehicle lineup, Mahindra has officially unveiled the name of its next all-electric SUV - XEV 9S. This 7-seater electric SUV is built on the company's INGLO platform and is designed as a purpose-built electric vehicle rather than a re-engineered internal combustion engine vehicle.
Key features of the XEV 9S include:
- Flat-floor design for generous cabin space
- Sliding second-row seats
- INGLO skateboard architecture for a low center of gravity, enhancing stability and ride comfort
The world premiere of the XEV 9S is scheduled for November 27 during the Scream Electric event in Bengaluru. This launch marks one year of Mahindra's all-electric journey and represents an expansion of the company's electric portfolio following the introduction of two previous electric SUVs.
Outlook
The company's performance across segments indicates a positive trend in the Indian automotive and agricultural sectors. With the timely onset of Rabi sowing and good progress in Kharif harvesting, M&M anticipates continued strong performance in the coming months.
M&M's diverse product portfolio, strategic launches, and expansion into the electric vehicle market appear to be resonating well with consumers, positioning the company for sustained growth in the competitive Indian market. The upcoming launch of the XEV 9S further underscores Mahindra's commitment to electric mobility and its ambition to be a key player in the evolving automotive landscape.
Historical Stock Returns for Mahindra & Mahindra
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.89% | +1.38% | +3.55% | +21.32% | +27.70% | +431.52% |















































