GoFashion Reports 7% Revenue Growth, Revises Store Expansion Plans Amid Market Challenges
Go Colors, a leading women's bottom wear company, reported a 7% year-on-year revenue growth to INR 224.00 crores for Q2 FY26. EBITDA grew by 5% to INR 67.00 crores, while PAT increased by 6% to INR 22.00 crores. The company revised its store expansion plans, now aiming to open 80-90 stores in FY26 instead of the initial 120. Go Colors added 36 new stores in H1 FY26, bringing the total to 812. The company is focusing on product development, treating bottom wear and top wear as distinct segments with dedicated design teams. Despite short-term challenges, Go Colors remains optimistic about future growth, citing positive festive season response and signs of market recovery.

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Go Colors , a prominent player in the women's bottom wear market, has reported a 7% year-on-year revenue growth to INR 224.00 crores for Q2 FY26. The company's financial performance shows resilience in a challenging market environment, with EBITDA growing by 5% to INR 67.00 crores and PAT increasing by 6% to INR 22.00 crores.
Financial Highlights
| Metric | Q2 FY26 | YoY Growth |
|---|---|---|
| Revenue | INR 224.00 crores | 7% |
| EBITDA | INR 67.00 crores | 5% |
| PAT | INR 22.00 crores | 6% |
Store Expansion Strategy
In response to market conditions and muted same-store sales growth, GoFashion has revised its annual store expansion guidance. The company now plans to open 80-90 stores in FY26, down from the initial target of 120 stores. This measured approach reflects the company's focus on profitability and quality over rapid expansion.
Business Performance and Strategy
GoFashion added 36 new stores on a net basis in the first half of FY26, bringing its total store count to 812. The company is adopting a selective approach to expansion, prioritizing high-potential locations aligned with evolving demand trends.
Gautam Saraogi, CEO of GoFashion, stated, "We are seeing signs of recovery, which have extended well into the festive season. The response during the festive season has been positive across key markets, reflecting an improvement in consumer sentiment and strong traction across our core categories."
Product Development and Innovation
The company is strengthening its design and product development capabilities to drive growth. GoFashion has structured its design function to treat bottom wear and top wear as distinct segments, each supported by dedicated design teams. This approach aims to drive greater innovation, variety, and consumer relevance within each category.
Future Outlook
GoFashion remains focused on achieving low single-digit same-store sales growth and improving store-level productivity. The company is also maintaining a strong check on inventory levels to ensure a healthy balance sheet and improve overall return on capital employed (ROCE) and efficiency.
While facing challenges in the short term, GoFashion continues to position itself as a one-stop destination for women's bottom wear, catering to diverse age groups and style preferences. The company's strategy of introducing fresh collections and colors, supported by targeted marketing efforts, is expected to drive footfalls and sales in the coming quarters.
As the market shows signs of recovery and consumer sentiment improves, GoFashion appears well-positioned to capitalize on the growing demand for women's bottom wear in India.
Historical Stock Returns for Go Colors
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.70% | -13.61% | -19.93% | -38.47% | -50.44% | -56.88% |







































