DLF's Luxury Project 'The Dahlias' Drives Record Sales Amid Mixed Q2 Results
DLF Ltd reported strong sales for its luxury project 'The Dahlias' in Gurugram, with 221 units sold in Q2 for Rs 15,818 crore. Overall H1 FY2024-25 sales bookings grew 122% year-on-year to Rs 15,757 crore. However, Q2 results showed a 15% decline in consolidated net profit to Rs 1,180.09 crore and a 16.8% drop in revenue to Rs 1,643.04 crore. The company remains on track to meet its annual pre-sales guidance of Rs 20,000-22,000 crore.

*this image is generated using AI for illustrative purposes only.
DLF Ltd has reported impressive sales figures for its super-luxury project 'The Dahlias' in Gurugram, contributing significantly to the company's robust performance in the first half of the fiscal year 2024-25. However, the company's second-quarter results show a mixed picture with a decline in profit and revenue.
The Dahlias: A Blockbuster Launch
DLF's 'The Dahlias' project, launched in October at DLF Phase 5, Gurugram, has seen remarkable success:
| Project Details | Figures |
|---|---|
| Total Units | 420 |
| Units Sold (Q2) | 221 |
| Sales Value | 15,818.00 |
| Average Price per Unit | 72.00 |
| Project Area | 17 |
The project's popularity among high-net-worth individuals is evident, with one notable transaction involving a businessman purchasing four apartments totaling 35,000 sq ft for Rs 380.00 crore.
H1 FY2024-25 Performance
DLF's overall sales bookings have shown substantial growth:
| Period | Sales Bookings |
|---|---|
| April-September 2024 | 15,757.00 |
| April-September 2023 | 7,094.00 |
| Year-on-Year Growth | 122% |
The company is on track to achieve its annual pre-sales guidance of Rs 20,000-22,000 crore, bolstered by existing inventories and upcoming launches.
Q2 FY2024-25 Financial Results
Despite strong sales, DLF's Q2 financial results show some challenges:
| Metric | Q2 FY2024-25 | Q2 FY2023-24 | YoY Change |
|---|---|---|---|
| Consolidated Net Profit | 1,180.09 | 1,388.34 | -15% |
| Revenue from Operations | 1,643.04 | 1,975.02 | -16.8% |
Outlook
Despite the dip in quarterly profits, DLF remains optimistic about its future performance. The success of 'The Dahlias' and the strong overall sales bookings in the first half of the fiscal year provide a solid foundation for the company's growth trajectory.
The real estate market, particularly in the luxury segment, appears to be robust, as evidenced by the high-value transactions in 'The Dahlias' project. This trend could potentially offset any short-term fluctuations in the company's financial performance.
As DLF continues to leverage its existing inventory and plan new launches, investors and market watchers will be keen to see if the company can maintain its sales momentum and improve its profitability in the coming quarters.
Historical Stock Returns for DLF
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.33% | +0.07% | +5.35% | +11.65% | -1.94% | +375.80% |
















































