Aditya Birla Lifestyle Brands Reports 4% Revenue Growth Amidst Market Challenges in Q2 FY26
Aditya Birla Lifestyle Brands Limited (ABLBL) reported a 4% year-on-year revenue growth to INR 2,038.00 crores in Q2 FY26. EBITDA increased by 12% to INR 338.00 crores, with EBITDA margin expanding by 125 basis points to 16.60%. The company's lifestyle brands segment grew by 7%, while retail like-to-like growth for lifestyle brands was 12%. ABLBL added over 75 new stores, expanding its retail footprint to 4.7 million square feet across 785+ cities and towns. The company faced challenges from GST transition and localized issues in the East but benefited from the early onset of the Pujo season. Despite a measured consumer environment, ABLBL remains focused on expanding its retail network and enhancing product portfolios.

*this image is generated using AI for illustrative purposes only.
Aditya Birla Lifestyle Brands Limited (ABLBL) has reported a steady performance in Q2 FY26, with revenue growing by 4% year-on-year to INR 2,038.00 crores, driven by strong retail performance. The company faced a mixed operating environment, with early onset of the Pujo season providing a positive demand boost, while GST transition and localized issues in the East moderated overall momentum.
Financial Highlights
| Metric | Q2 FY26 | Q2 FY25 | YoY Change |
|---|---|---|---|
| Revenue | 2,038.00 | 1,959.00 | +4% |
| EBITDA | 338.00 | 301.00 | +12% |
| EBITDA Margin | 16.60% | 15.30% | +125 bps |
| PAT | 23.00 | -9.00 | - |
All financial figures in INR crores
Segment Performance
- Lifestyle Brands: Grew by 7% year-on-year
- Emerging Businesses: Declined mainly due to Forever 21 revenue in the base
- Retail Like-to-Like Growth: 12% for lifestyle brands
Expansion and Network Growth
ABLBL continued its expansion strategy, adding over 75 new stores during the quarter. The company's retail footprint now spans:
- 4.7 million square feet
- 785+ cities and towns
- Around 3,250 stores, including 550+ stores in smaller towns
Key Observations
Strong Retail Performance: The company witnessed consistent performance across all months, with retail like-to-like growth at 12% for lifestyle brands.
EBITDA Growth: Consolidated EBITDA registered a healthy growth of 12%, driven by top-line momentum in Lifestyle Brands and continued discipline in discounting and cost management.
Margin Expansion: EBITDA margin expanded by 125 basis points to 16.60%, reflecting improved operating efficiency.
GST Transition Impact: The GST transition impacted wholesale partners' ordering systems, particularly affecting September sales. However, management expects this segment to report strong growth in coming quarters.
Small Town Growth: ABLBL reported strong growth in small-town India, with stronger like-to-like performance compared to urban centers.
Store Renovations: The company undertook an aggressive store renovation program, upgrading 65 stores during the quarter, which temporarily impacted overall growth but is expected to drive stronger performance in the future.
Emerging Businesses: The emerging business portfolio, including Van Heusen Innerwear, American Eagle, and Reebok, delivered a robust 11% like-to-like growth during the quarter.
Outlook
While the company faces challenges in the current market environment, management remains optimistic about future growth prospects. The focus remains on expanding the retail network, enhancing product portfolios, and leveraging digital capabilities to drive growth.
ABLBL's Managing Director, Mr. Ashish Dikshit, commented on the results, stating, "Despite a measured consumer environment, we delivered steady growth, improved profitability, and broadened our presence across both established and emerging markets. Our lifestyle brands continue to demonstrate strong growth, while the emerging businesses are well-positioned to become levers of profitable and meaningful growth in the coming quarters."
As ABLBL continues to navigate the evolving retail landscape, the company's strategy of expanding its product portfolio through innovation and distribution into high-potential markets is expected to sustain profitable growth and create long-term value for stakeholders.
Historical Stock Returns for Aditya Birla Lifestyle Brands
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.71% | -3.39% | -2.73% | -16.39% | -16.39% | -16.39% |


































