Standard Chartered keeps $100,000 Bitcoin target amid Strategy selloff
Standard Chartered maintained its $100,000 year-end 2026 Bitcoin target, with analyst Geoffrey Kendrick attributing recent market weakness to a communication challenge at Strategy. Strategy holds 843,775 BTC and is shifting to use Bitcoin as collateral for its STRC preferred stock, which pays a 12% dividend. Despite STRC falling below par value, Strategy increased its dollar reserves to $2.55 billion.

*this image is generated using AI for illustrative purposes only.
Standard Chartered has maintained its $100,000 year-end 2026 price target for Bitcoin, arguing that recent market weakness is mainly tied to Strategy Inc. reflects a messaging problem rather than any deterioration in the company's financial position. In a research note on Friday, Geoffrey Kendrick, Standard Chartered’s global head of digital assets research, described the situation at Strategy as a communication challenge. He argued that investors are adjusting to Strategy’s shift away from its long-standing "never sell Bitcoin" philosophy toward using Bitcoin as collateral to support its growing preferred stock business.
Strategy currently holds 843,775 BTC, representing more than 4% of Bitcoin’s maximum 21 million supply. Kendrick noted that Strategy’s previous model relied on its stock trading at a premium to the value of its Bitcoin holdings, allowing it to issue equity, purchase more Bitcoin and grow shareholder value. With that premium now largely gone, the company is repositioning Bitcoin as collateral backing STRC, its perpetual preferred stock that currently pays a 12% annual dividend.
The security has roughly $10 billion outstanding, making it Strategy’s largest financing vehicle. Concerns intensified after STRC fell well below its $100 par value, touching an intraday low of $71.25 in late June following Strategy’s disclosure that it had sold 32 BTC. Although Strategy has since expanded its U.S. dollar reserve to $2.55 billion, representing about 17.4 months of dividend coverage, STRC continues to trade near $90.
Kendrick believes stronger communication around Strategy’s monetization framework would restore confidence and reduce the need for future Bitcoin sales altogether. He compared the approach to a central bank pledging to do "whatever it takes," where credibility itself minimizes intervention.
| Metric | Value |
|---|---|
| Bitcoin Holdings | 843,775 BTC |
| STRC Dividend | 12% |
| STRC Outstanding | $10 billion |
| U.S. Dollar Reserve | $2.55 billion |
| Dividend Coverage | 17.4 months |
What specific communication strategies could Strategy adopt to successfully restore investor confidence in STRC without further Bitcoin sales?
How might the market price of STRC react if Bitcoin's price experiences significant volatility before the dollar reserve is depleted?
Could the shift to a collateral-based model prompt other major corporate Bitcoin holders to adopt similar financing strategies?

































