Titan Expands GCC Presence with AED 1.038 Billion Damas Jewellery Acquisition
Titan Company Limited is acquiring a 67% stake in Damas LLC, the holding company for Damas Jewellery's business in GCC countries, based on an enterprise value of AED 1.038 billion. This acquisition marks Titan's expansion into six GCC countries: UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. Damas Jewellery, founded in 1907, operates 146 stores across the GCC. The deal is expected to complete by January 31, 2026, with Mannai Corporation retaining a 33% stake. Titan will have the option to acquire the remaining stake after December 31, 2029. Damas LLC has shown consistent revenue growth in recent years.

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Titan Company Limited , a renowned Indian watchmaker and jeweler, is set to make a significant move in the global jewelry market by acquiring a majority stake in Damas Jewellery, a prominent Middle Eastern jewelry retailer. This strategic acquisition marks Titan's ambitious expansion into the Gulf Cooperation Council (GCC) countries, signaling a new chapter in the company's international growth strategy.
Acquisition Details
Titan, through its wholly-owned subsidiary Titan Holdings International FZCO, has entered into a definitive agreement to acquire a 67% stake in Damas LLC (UAE), the current holding company for Damas Jewellery's business in GCC countries. The deal is based on an enterprise value of AED 1.038 billion (approximately INR 2,340 crore).
Strategic Significance
The acquisition is strategically crucial for Titan's jewelry business as it facilitates expansion across six GCC countries: UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. This move allows Titan to tap into a region experiencing robust economic growth and increasing demand for high-quality, culturally resonant jewelry designs.
About Damas Jewellery
Founded in 1907 and headquartered in Dubai, UAE, Damas Jewellery is recognized as the Middle East's premier jewelry retailer. With a rich legacy spanning over a century, Damas has built a reputation for unparalleled craftsmanship and innovation. The brand operates a network of 146 stores across the GCC countries, offering a curated portfolio of in-house collections and prestigious international labels.
Key Points of the Deal
- Titan will acquire 67% shareholding in Damas LLC, subject to conditions and regulatory approvals.
- The transaction is expected to be completed on or before January 31, 2026.
- Mannai Corporation, the current owner, will retain a 33% stake in Damas.
- After December 31, 2029, Titan will have the option to acquire the remaining 33% stake from Mannai.
Financial Insights
Damas LLC has shown consistent growth in recent years:
Fiscal Year | Revenue (AED million) |
---|---|
2024 | 1,461.00 |
2023 | 1,332.00 |
2022 | 1,140.00 |
Management Perspectives
C.K. Venkataraman, Managing Director of Titan, commented on the acquisition: "With the Damas acquisition, Titan Company is stepping out from its diaspora focus into other nationalities and ethnicities. The acquisition not only creates a significant new global opportunity for Titan but also enhances Titan's overall position in the jewelry market in the GCC countries."
Alekh Grewal, Group CEO of Mannai Corporation, added: "We are delighted that Titan is taking the opportunity to invest in the future of Damas. Both Titan and Damas share the same values in terms of passion for beautiful jewelry, innovative design, and dedicated customer service."
Looking Ahead
This acquisition represents a significant milestone in Titan's global expansion strategy. By leveraging Damas' strong presence in the GCC region and combining it with Titan's expertise in the jewelry industry, the company aims to create a powerful synergy that will drive growth and innovation in the Middle Eastern luxury jewelry market.
As Titan continues to expand its footprint beyond India, this move into the GCC market through Damas Jewellery acquisition showcases the company's commitment to becoming a global player in the jewelry industry. The transaction is subject to customary closing conditions and regulatory approvals, with both companies expressing confidence in the potential for growth and value creation in the coming years.
Historical Stock Returns for Titan
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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+0.17% | +1.78% | -0.78% | +2.34% | +0.33% | +225.00% |