Pidilite Industries to Invest Up to ₹34 Crore in Imagimake Play Solutions
Pidilite Industries plans to invest up to ₹34 crore in Imagimake Play Solutions, an educational toys and games company. The investment, made through Pidilite Ventures Pvt. Ltd., will involve subscribing to CCPS and acquiring equity shares, resulting in a maximum 26.15% stake. Imagimake, incorporated in 2019, focuses on educational toys and games for children's development, with a projected turnover of ₹90.12 Crore for FY 2025. The deal, expected to close by October 17, 2025, aligns with Pidilite's strategy to expand into adjacent business areas.

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Pidilite Industries , a leading adhesives manufacturer, has announced plans to invest up to ₹34 crore in Imagimake Play Solutions Private Limited, a company specializing in educational toys and games. This strategic move aims to strengthen Pidilite's presence in adjacent business sectors.
Investment Details
The investment will be made through Pidilite Ventures Pvt. Ltd. (PVPL), a wholly-owned subsidiary of Pidilite Industries. The transaction involves:
- Subscribing to Compulsorily Convertible Preference Shares (CCPS)
- Acquiring equity shares from certain existing shareholders of Imagimake
Upon completion, Pidilite's aggregate shareholding in Imagimake is expected to not exceed 26.15% on a fully diluted basis.
About Imagimake Play Solutions
Imagimake Play Solutions is a young and growing company in the educational toys and games sector. Here are some key details about the company:
Aspect | Details |
---|---|
Incorporation Date | August 13, 2019 |
Business Focus | Design, manufacturing & distribution of educational toys, games, and art & hobby products |
Target Market | Children's holistic development, both in India and overseas |
Turnover (FY 2025) | ₹90.12 Crore |
Turnover (FY 2024) | ₹54.64 Crore |
Turnover (FY 2023) | ₹39.58 Crore |
Investment Rationale
Pidilite Industries' decision to invest in Imagimake Play Solutions aligns with its strategy to explore and invest in adjacent business areas. The educational toys and games sector represents a complementary market to Pidilite's core adhesives business, potentially offering synergies in product development and distribution.
Transaction Details
- The investment is not classified as a related party transaction.
- The deal is expected to be completed on October 17, 2025.
- The investment will be made in cash at a mutually agreed pre-money enterprise valuation.
- No governmental or regulatory approvals are required for this acquisition.
This strategic investment by Pidilite Industries in Imagimake Play Solutions demonstrates the company's commitment to diversifying its portfolio and tapping into the growing educational toys and games market. As Imagimake continues to show strong growth in its turnover year-on-year, this partnership could potentially accelerate its expansion while providing Pidilite with a foothold in a promising adjacent sector.
Historical Stock Returns for Pidilite Industries
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+1.29% | +2.12% | +0.76% | +1.68% | -2.19% | +100.87% |