Mini Diamonds (India) Limited (MDIL), a prominent player in the lab-grown diamond jewellery industry, has announced a significant milestone in its value-chain integration strategy. The company's in-house jewellery design portfolio has surpassed 5,000 exclusive designs, marking a substantial achievement in its journey towards full value-chain integration.

Diverse Design Portfolio

The extensive design library encompasses a wide range of jewellery pieces, including rings, earrings, pendants, bracelets, and bridal sets. These designs have been meticulously crafted by MDIL's team of skilled and experienced designers, who draw inspiration from current market trends, client feedback, and comprehensive market analytics for both domestic and international markets.

Enhanced Operational Efficiency

This expanded design repository brings several operational benefits to MDIL:

• Faster Sampling and Prototyping: The extensive library of ready-to-manufacture CAD/CAM assets allows for quicker sampling and prototyping cycles.
• Improved Production Handoffs: The standardized specifications facilitate smoother transitions from design to production.
• Precise Material Planning: Detailed design specifications enable more accurate material planning and inventory management.

Upcoming Exhibition

MDIL plans to showcase select creations from its expanded portfolio at an upscale exhibition in Ahmedabad on September 23-24, 2025. The exhibition will be conducted through its fully owned subsidiary, Namra Jewels Pvt Ltd, offering a glimpse into the company's design prowess and craftsmanship.

Management's Perspective

Upendra N. Shah, Chairman and Managing Director of Mini Diamonds (India) Limited, commented on this achievement: "Crossing 5,000 in-house designs is a meaningful capability milestone for MDIL, enabling faster translation of market signals into commercially ready collections while maintaining quality and cost discipline. As we advance full value-chain integration from growing lab-grown rough to cutting & polishing and finished jewellery, we are better positioned to serve domestic and overseas demand with greater reliability."

Strategic Implications

This milestone is expected to strengthen MDIL's position in the lab-grown diamond jewellery market:

1. Market Responsiveness: The extensive design library allows MDIL to swiftly adapt to changing market preferences and regional tastes.
2. Quality Consistency: Standardized specifications across the design portfolio ensure consistent quality in production.
3. Customization Capabilities: The company can now offer faster turnaround times for customized designs, catering to specific client needs.
4. Seasonal Readiness: With a broader selection and pre-season order capabilities, MDIL is well-prepared to meet festive demand and optimize pricing strategies.

As Mini Diamonds (India) Limited continues to advance its full value-chain integration strategy, this design milestone positions the company to better serve both domestic and international markets with enhanced reliability and efficiency in the competitive lab-grown diamond jewellery sector.

Mini Diamonds (India) Limited , a prominent player in the lab-grown diamond industry, has announced a series of significant developments that underscore its growth trajectory and strategic initiatives.

Stock Split to Enhance Liquidity

The Board of Directors of Mini Diamonds has approved a 1:5 stock split, subject to shareholder approval via postal ballot. This move will subdivide each existing equity share with a face value of INR 10.00 into five shares with a face value of INR 2.00 each. The company aims to complete this corporate action within three months, pending necessary approvals.

The rationale behind this decision is to enhance the liquidity of the company's shares and encourage greater participation from small investors by making the stock more affordable. Post-split, the company's authorized share capital will remain unchanged at INR 30.00 crore, but will be divided into 15 crore shares of INR 2.00 each, up from the current 3 crore shares of INR 10.00 each.

Business Update: Accelerating Growth in Lab-Grown Diamonds

Mini Diamonds has reported significant progress in its lab-grown diamond business. The company has been focusing on accelerating sales across both B2B and retail channels, integrating offline stores with a strong online presence.

Key highlights of the business update include:

1. E-commerce Launch: The company launched NamraJewels.com, an e-commerce platform offering BIS hallmarked 14KT and IGI certified lab-grown diamond jewelry.

2. Major Export Order: Secured a USD 2.15 million (approximately INR 18.30 crore) export order for lab-grown cut and polished diamonds from a Hong Kong client, to be executed within three months.

3. Middle East Expansion: Received an order for 1,000 pieces of sterling silver lab-grown diamond jewelry from AV Palace DMCC in Dubai, strengthening its presence in the UAE market.

4. Design Portfolio Expansion: Added 3,750 new styles across gold and sterling silver lab-grown diamond jewelry, broadening its product range.

5. Market Diversification: Reported growing demand in India, UAE, Singapore, and the Far East, supported by strategic partnerships and market-specific initiatives.

Strategic Focus and Outlook

Mini Diamonds is leveraging its vertically integrated model, from rough diamond processing to retail, to maintain control over quality and timelines. The company's strategy focuses on:

• Expanding its design catalogue to address a wider range of aesthetics and price points
• Strengthening B2B partnerships while growing its direct-to-consumer reach
• Utilizing cutting-edge technology in its Mumbai manufacturing facility for diamond processing and jewelry manufacturing

Upendra N. Shah, Chairman and Managing Director of Mini Diamonds, commented on the business update, stating, "Focused execution is converting plans into outcomes. Assured rough supply, a stronger cutting and polishing base, and a deeper design pipeline are improving predictability, quality and speed."

As Mini Diamonds enters the second half of the fiscal year, it remains focused on executing current export commitments, scaling throughput under its supply program, and leveraging the festive season to widen its market reach. The company's multi-pronged approach, combining technological innovation, market expansion, and strategic corporate actions, positions it for continued growth in the evolving lab-grown diamond industry.