Linc Limited has announced significant modifications to its joint venture agreement with Morris Co. Ltd for their joint venture company, Morris Linc Private Limited. The changes, effective from November 4, 2025, include an expansion of the product portfolio and a restructuring of the board composition.

Key Modifications

The revised agreement introduces several important changes:

Expanded Product Line

The joint venture's product portfolio has been significantly expanded. In addition to the existing products - Anti-ink Dry Marker with automatic air-tight sealing mechanism and Twist Colour Pencil - the following new products have been added:

• Water colour
• Permanent White Board Marker
• Inks for Highlighter
• White Board Marker

This expansion suggests a strategic move to diversify the joint venture's offerings and potentially capture a larger market share in the writing instruments and art supplies sector.

Board Restructuring

The revised agreement also brings about a change in the board composition of Morris Linc Private Limited. Previously, both Linc Limited and Morris Co. Ltd had the right to appoint two directors each. Under the new terms, Linc will retain the right to appoint two directors, while Morris's representation will be reduced to one director.

Removal of Reserve Matters

Another significant change is the deletion of the Reserve Matters mentioned in the original joint venture agreement. While the specifics of these Reserve Matters are not disclosed, their removal could potentially streamline decision-making processes within the joint venture.

Investor Conference Call

In related news, Linc Limited has scheduled a group conference call with analysts and investors on November 10, 2025, to discuss the financial results for the quarter and half-year ended September 30, 2025. This call may provide further insights into the company's performance and the potential impact of the joint venture modifications.

The modifications to the joint venture agreement appear to strengthen Linc Limited's position within the partnership while expanding the scope of their collaborative efforts. As these changes take effect, stakeholders will be keen to observe how they influence the joint venture's market presence and financial performance in the coming quarters.

Linc Limited , a leading Indian writing instrument manufacturer, has announced the commencement of operations for its joint venture with Japan's Mitsubishi Pencil Co., Ltd. The new entity, UNI LINC INDIA PRIVATE LIMITED, marks a significant milestone in the Indian writing instruments industry.

Joint Venture Details

The joint venture, established with a capital of 200.00 million INR (approximately 340.00 million JPY), combines Linc's extensive distribution network and brand equity in India with Mitsubishi Pencil's global reputation for innovation and product excellence under the Uni brand. Mitsubishi Pencil holds a 51% equity stake, while Linc Limited retains 49%.

Production and Inauguration

Production at the new facility, located in Gujarat State, began in September, with an initial focus on ballpoint pens designed specifically for the Indian market. The official inauguration of the facility took place on October 1st, marking the formal launch of operations.

Strategic Goals

Aloke Jalan, Whole time Director of Linc Limited, emphasized the strategic importance of the partnership, stating, "Our joint venture with Mitsubishi Pencil Co., Ltd. is not just a business collaboration—it is a convergence of shared values and a shared vision. With UNI LINC INDIA PRIVATE LIMITED, we aim to bring global-quality products tailored to the Indian consumer at accessible price points, while also creating avenues for India to become a key contributor to the international writing instruments market."

Product Strategy

The joint venture aims to introduce Japanese technology-based writing instruments at affordable prices for Indian consumers. Initially focusing on ballpoint pens, the company plans to expand its product portfolio over time, potentially including a wider range of value-added writing instruments.

Market Impact

This collaboration is expected to set new standards in the Indian writing instruments industry by combining Mitsubishi Pencil's globally renowned precision and quality with Linc's understanding of the local market and extensive distribution network. The partnership aligns with Mitsubishi Pencil's Long-Term Vision 2036 to become "the world's most expressive innovation company" and Linc's mission to democratize high-quality writing instruments.

Future Outlook

As the writing instruments industry undergoes rapid transformation, UNI LINC INDIA PRIVATE LIMITED is positioning itself to lead in innovation, sustainability, and accessibility. The joint venture not only aims to transform the local market but also has ambitions to contribute to international markets, leveraging the strengths of both partners.

The establishment of UNI LINC INDIA PRIVATE LIMITED represents a significant step in the evolution of India's writing instruments sector, promising to bring advanced technology and quality to consumers while potentially establishing India as a key player in the global writing instruments supply chain.