Info Edge (India) Limited , a leading Indian pure-play internet company, is making strategic moves to enhance its position in the job portal and matrimony sectors. The company has announced plans to bolster its employer branding solutions across multiple platforms and accelerate growth in its matrimony service, Jeevansathi.

Expanding Employer Branding Solutions

Info Edge is working on strengthening its employer branding solutions across its portfolio of job portals. This initiative encompasses several of the company's key platforms:

• Naukri: India's leading job search website
• IIMJobs: A niche job portal focused on management and business roles
• Hirist: A specialized job portal for IT and tech professionals
• AmbitionBox: An employee review and company insights platform

By enhancing employer branding solutions across these platforms, Info Edge aims to provide more comprehensive services to both job seekers and employers. This move is likely to help companies better showcase their work culture and employment opportunities, while also assisting job seekers in making more informed career decisions.

Ambitious Growth Plans for Jeevansathi

In addition to its focus on job portals, Info Edge has set ambitious targets for its matrimony service, Jeevansathi. The company aims to:

• Continue gaining market share in the online matrimony sector
• Target a growth rate of 20-25% for Jeevansathi
• Outpace the industry's projected growth rate of 8-10%

This aggressive growth strategy for Jeevansathi indicates Info Edge's commitment to strengthening its position in the competitive online matrimony market. By targeting a growth rate that is more than double the industry average, the company is positioning itself to capture a larger share of this expanding sector.

Conclusion

Info Edge's dual focus on enhancing its job portal offerings and accelerating growth in its matrimony service demonstrates the company's commitment to diversifying and strengthening its internet services portfolio. As these initiatives unfold, stakeholders will be keen to observe how they impact the company's market position and financial performance in the coming quarters.

Info Edge , a leading Indian online classifieds company, is making significant strides in artificial intelligence (AI) implementation and business expansion, according to recent company updates.

AI-Driven Improvements in Job Search

Info Edge has successfully implemented new AI models for job search and recommendations on its platform. This technological advancement has yielded impressive results, with the company reporting a 15.00% to 20.00% year-over-year improvement in job seeker engagement. This enhancement is expected to provide a more efficient and personalized experience for users of Info Edge's job portal services.

Strengthening 99acres Secondary Business

The company is actively developing new offerings to bolster the secondary business segment of 99acres, its real estate portal. While specific details of these offerings were not disclosed, this move suggests Info Edge's commitment to expanding its footprint in the real estate market and potentially capturing a larger share of the secondary property transactions.

Aggressive Growth Strategy

In a notable shift in its performance metrics, Info Edge has set ambitious targets for its teams. The company has now linked variable payouts to billing growth rather than revenue growth. This strategic move indicates a focus on driving sales and expanding the company's market presence, potentially leading to more aggressive business development efforts across its various online platforms.

Info Edge's multi-pronged approach, combining AI-driven improvements, new product developments, and incentive realignment, demonstrates the company's proactive stance in maintaining its competitive edge in the digital classifieds space. As these initiatives unfold, stakeholders will be keen to observe their impact on the company's overall performance and market position in the coming quarters.