Eternal Ltd (formerly known as Zomato Ltd) experienced a decline in early trading on Wednesday, following the company's recent rebranding initiative. The stock, which now trades under the ticker ETERNAL, saw a decrease of 1.84% in value.

Market Performance

As of the latest trading session, Eternal Ltd's shares were priced at ₹211.30 on the Bombay Stock Exchange (BSE) and ₹211.22 on the National Stock Exchange (NSE). This slight downturn comes in the wake of significant corporate changes for the company.

Corporate Rebranding

The company, previously known as Zomato Ltd, officially changed its name to Eternal Ltd. This transition became effective on March 20, 2025, marking a new chapter in the company's history. Along with the name change, the stock ticker symbol was updated from ZOMATO to ETERNAL across all trading platforms.

Strategic Expansion

The rebranding initiative is not merely cosmetic but reflects a broader strategic move by the company. Eternal Ltd has signaled its intention to expand across multiple business segments, moving beyond its original focus. This diversification strategy aims to position the company for growth in various markets, potentially opening up new revenue streams and business opportunities.

Investor Reaction

The initial market reaction, as evidenced by the slight dip in share price, suggests that investors are cautiously assessing the implications of this corporate overhaul. It's common for stocks to experience some volatility following significant company announcements or changes, as the market adjusts to the new information.

Looking Ahead

As Eternal Ltd embarks on this new phase, stakeholders will be keenly watching how the company's expansion plans unfold and how effectively it can leverage its rebranded identity to drive growth across its expanded business portfolio. The coming months will be crucial in determining whether this strategic shift will translate into enhanced value for shareholders and stronger market positioning for the company.

Zomato Ltd , one of India's leading food delivery platforms, is undergoing significant changes in its leadership and corporate identity. The company recently announced the resignation of a key executive and plans for a comprehensive rebranding initiative.

Leadership Shake-up

Rinshul Chandra, the Chief Operating Officer (COO) of Zomato's food ordering and delivery business, has tendered his resignation. According to the company's official statement filed with the stock exchanges, Chandra's last working day will be April 7, 2025. The resignation comes as Chandra seeks to "pursue new opportunities and passions" after a seven-year tenure with the company.

In his resignation letter, Chandra expressed gratitude for his time at Zomato, stating:

"It has been an incredibly fulfilling journey over the past 7 years, and I am truly grateful for the trust, support, and opportunities I've received during my time here."

Rebranding to 'Eternal'

In a strategic move, Zomato is set to undergo a significant rebranding. The company will change its name to 'Eternal' on April 9, 2025. This new identity is designed to encompass Zomato's four core verticals:

1. Food delivery
2. Blinkit (quick commerce)
3. Hyperpure (B2B supplies for restaurants)
4. Dining-out platform (District)

The rebranding reflects the company's evolution from a primarily food delivery-focused business to a more diversified technology company operating across multiple segments of the food and delivery ecosystem.

Corporate Governance and Transparency

Zomato, soon to be Eternal, continues to maintain transparency in its corporate communications. The company promptly disclosed the changes in senior management personnel in compliance with Regulation 30 of the Securities and Exchange Board of India (SEBI) Listing Obligations and Disclosure Requirements.

Implications for the Future

As Zomato transitions to Eternal, investors and industry observers will be keenly watching how these changes impact the company's operations and market position in the competitive food tech and quick commerce sectors. The departure of a key executive like Chandra and the comprehensive rebranding initiative signal a new chapter for the company as it seeks to solidify its position across multiple verticals in the Indian market.