Eco Recycling Ltd. (Ecoreco), India's pioneering e-waste management company, has reported significant progress in its One Billion Chargers movement. The campaign, which aims to promote responsible e-waste recycling and resource recovery, has collected 8,670 parcels of e-waste from across India by October 31, 2025.

Campaign Highlights

• Launch Date: October 2, 2025 (Gandhi Jayanti)
• Platform: BookMyJunk (digital platform)
• Total Parcels Received: 8,670
• Average Weight per Parcel: 3 kilograms

The initiative, launched under the ethos of "Swachhta Hi Seva — Special Campaign 5.0", has successfully mobilized citizens, corporates, and institutions to participate in e-waste recycling efforts.

Key Objectives

1. Connect every generator of e-waste
2. Transform awareness into measurable environmental action
3. Promote the philosophy of "Collect • Conserve • Contribute"

B.K. Soni, Chairman & Managing Director of Ecoreco, emphasized the inclusive and perpetual nature of the #OneBillionChargers initiative, stating that it complements the efforts of government bodies, producers, and institutions nationwide.

Eco-Bin Installation Initiative

As part of the campaign's expansion, Ecoreco has announced plans to install Eco-Bins across educational institutions nationwide. Schools, colleges, and universities are invited to participate in this initiative, furthering the company's mission to promote responsible e-waste management.

About EcoRecycling Ltd. (Ecoreco)

Ecoreco's efforts align with India's transition towards a Circular and Resource-Secure Economy, contributing to the nation's sustainability goals and strengthening the Atma Nirbhar Bharat initiative.

The overwhelming public response to the #OneBillionChargers movement demonstrates a growing awareness and willingness among Indian citizens to contribute to responsible recycling and resource recovery. As the campaign continues, it is expected to play a significant role in India's e-waste management ecosystem.

Eco Recycling (Ecoreco), India's pioneering e-waste management company, has launched a comprehensive nationwide e-waste collection drive, aligning with the Government of India's Swachhta Hi Seva - Special Campaign 5.0 under the Swachh Bharat Mission. The initiative, which began on October 2, 2025 (Gandhi Jayanti), will run through October 31, 2025, aiming to promote responsible e-waste disposal and recycling across the country.

Multiple Collection Channels

The campaign features several innovative collection methods to ensure maximum participation:

1. Book My Junk Mobile App: A user-friendly application enabling households to schedule door-to-door e-waste collection.
2. Recycling on Wheels: A state-of-the-art mobile facility offering on-site data destruction and e-waste collection for businesses and corporations.
3. Eco-Bins: Strategically placed bins in public and community locations for convenient e-waste disposal.
4. Nationwide Collection Network: Engaging households, Resident Welfare Associations (RWAs), corporates, and institutions in the recycling effort.

Commitment to Sustainability

B K Soni, Chairman & Managing Director of Eco Recycling Ltd., emphasized the importance of the initiative, stating, "E-waste is not just waste; it is a national treasure and a source of precious natural resources. By channelizing it responsibly, we not only protect our environment but also strengthen India's vision of Atma Nirbhar Bharat and resource security."

The company kicked off the campaign with a full-page advisory in The Economic Times on October 2, 2025, reiterating its commitment to sustainability, circular economy, and supporting India's self-reliance goals through responsible e-waste management.

About Eco Recycling Ltd.

Established in 2005, Eco Recycling Ltd. describes itself as India's first professional e-waste management company. The firm offers end-to-end services including e-waste collection, segregation, dismantling, recycling, refurbishing, and secure data destruction. Ecoreco's mission focuses on creating a sustainable future by pioneering innovative solutions for e-waste management that align with global best practices and national priorities.

This special October campaign serves as a call to action for collective environmental responsibility, resource recovery, and sustainability. While Ecoreco's services are available year-round, this initiative highlights the urgent need for proper e-waste management and encourages widespread participation in building a cleaner, greener India.