Eco Recycling (Ecoreco), India's pioneering e-waste management company, has launched a comprehensive nationwide e-waste collection drive, aligning with the Government of India's Swachhta Hi Seva - Special Campaign 5.0 under the Swachh Bharat Mission. The initiative, which began on October 2, 2025 (Gandhi Jayanti), will run through October 31, 2025, aiming to promote responsible e-waste disposal and recycling across the country.

Multiple Collection Channels

The campaign features several innovative collection methods to ensure maximum participation:

1. Book My Junk Mobile App: A user-friendly application enabling households to schedule door-to-door e-waste collection.
2. Recycling on Wheels: A state-of-the-art mobile facility offering on-site data destruction and e-waste collection for businesses and corporations.
3. Eco-Bins: Strategically placed bins in public and community locations for convenient e-waste disposal.
4. Nationwide Collection Network: Engaging households, Resident Welfare Associations (RWAs), corporates, and institutions in the recycling effort.

Commitment to Sustainability

B K Soni, Chairman & Managing Director of Eco Recycling Ltd., emphasized the importance of the initiative, stating, "E-waste is not just waste; it is a national treasure and a source of precious natural resources. By channelizing it responsibly, we not only protect our environment but also strengthen India's vision of Atma Nirbhar Bharat and resource security."

The company kicked off the campaign with a full-page advisory in The Economic Times on October 2, 2025, reiterating its commitment to sustainability, circular economy, and supporting India's self-reliance goals through responsible e-waste management.

About Eco Recycling Ltd.

Established in 2005, Eco Recycling Ltd. describes itself as India's first professional e-waste management company. The firm offers end-to-end services including e-waste collection, segregation, dismantling, recycling, refurbishing, and secure data destruction. Ecoreco's mission focuses on creating a sustainable future by pioneering innovative solutions for e-waste management that align with global best practices and national priorities.

This special October campaign serves as a call to action for collective environmental responsibility, resource recovery, and sustainability. While Ecoreco's services are available year-round, this initiative highlights the urgent need for proper e-waste management and encourages widespread participation in building a cleaner, greener India.

Eco Recycling Ltd (Ecoreco), India's pioneer in e-waste management and resource recovery, has enthusiastically welcomed the Union Cabinet's approval of a ₹1,500 crore incentive scheme under the National Critical Mineral Mission. The scheme aims to promote advanced recycling of e-waste, lithium-ion battery scrap, and other end-of-life resources, marking a significant step towards building a sustainable and globally competitive recycling ecosystem in India.

Key Features of the Scheme

The government's initiative includes several important components:

• Capital expenditure support (Capex)
• Operational incentives (Opex)
• Dedicated allocation for startups and MSMEs
• 20% capital subsidy and phased operational support
• Target of 40,000 tonnes of critical mineral recovery in India
• One-third of the scheme earmarked for new entrants

Management's Perspective

B. K. Soni, Chairman & Managing Director of Eco Recycling Ltd, expressed his views on this development: "This is a defining moment for India's circular economy. For years, we have advocated that e-waste and lithium-ion battery scrap must be recognized as strategic secondary resources for critical minerals. I am proud that several of our inputs have been reflected in this scheme, which will accelerate investment, create thousands of green jobs, and strengthen India's self-reliance in critical mineral supply chains."

Implications for the Industry and Ecoreco

The scheme is expected to have far-reaching implications for the recycling industry:

1. Enhanced Returns: The 20% capital subsidy and operational support are likely to make recycling projects more attractive to stakeholders.
2. Market Potential: With India targeting 40,000 tonnes of critical mineral recovery, there's significant potential for unlocking hidden wealth in e-waste.
3. Collaboration Opportunities: The allocation for new entrants encourages joint ventures and technology partnerships in the sector.
4. Ecoreco's Advantage: As India's first organized e-waste recycler, Ecoreco is well-positioned to leverage this opportunity, scale operations, and lead best practices in the mineral recovery sector.

Future Outlook

Eco Recycling Ltd views this development as aligned with its long-term strategy of advancing circular economy infrastructure. The company plans to explore opportunities under the scheme to maximize value for its stakeholders while reinforcing its leadership in sustainable recycling.

The government's initiative is expected to accelerate investment in the sector, create green jobs, and strengthen India's critical mineral supply chains. For Ecoreco and other players in the industry, this scheme represents a significant opportunity to contribute to India's self-reliance in critical minerals while promoting sustainable practices in e-waste management.