Bajaj Auto Completes Acquisition of Pierer Bajaj AG, Gains Control of European Motorcycle Giants
Bajaj Auto Limited has completed the acquisition of a 100% stake in Pierer Bajaj AG (PBAG) through its subsidiary, Bajaj Auto International Holdings BV (BAIH). The acquisition gives Bajaj Auto approximately 74.90% stake in PIERER Mobility AG (PMAG) and KTM AG. PBAG will be renamed to Bajaj Auto International Holdings AG, and PMAG will become Bajaj Mobility AG. The boards of PBAG, PMAG, and KTM will be reconstituted. PMAG will remain listed on the SIX Swiss Exchange and Vienna Stock Exchange. The transaction was completed on November 18, 2025, following a series of steps including approvals from the Austrian Takeover Commission and European Commission.

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Bajaj Auto Limited has made a significant move in the global motorcycle industry by completing the acquisition of a 100% stake in Pierer Bajaj AG (PBAG) through its subsidiary, Bajaj Auto International Holdings BV (BAIH). This strategic acquisition, finalized on November 18, 2025, marks Bajaj Auto's entry into controlling positions in major European motorcycle manufacturers.
Key Highlights of the Acquisition
- Complete Ownership: BAIH has acquired all 50,100 shares of PBAG, giving it 100% ownership.
- Downstream Control: Through PBAG, Bajaj Auto now holds approximately 74.90% stake in PIERER Mobility AG (PMAG) and KTM AG.
- Corporate Restructuring: The Pierer Group has exited from PBAG, PMAG, and KTM as a result of this transaction.
Implications and Changes
The acquisition brings about several significant changes:
Name Changes:
- Pierer Bajaj AG will be renamed to Bajaj Auto International Holdings AG
- PIERER Mobility AG will become Bajaj Mobility AG
Board Reconstitution: The Supervisory and Management Boards of PBAG, PMAG, and KTM will be reconstituted to reflect the new ownership structure.
Stock Exchange Listings: PMAG (soon to be Bajaj Mobility AG) will continue to be listed on the SIX Swiss Exchange in Zurich and the Vienna Stock Exchange.
Transaction Timeline
The acquisition process involved several key steps:
| Date | Event |
|---|---|
| May 23, 2025 | BAIH entered into Call Option Agreement with Pierer Industrie AG and Pierer Konzerngesellschaft mbH |
| June 4, 2025 | First Notice of Call Exercise issued for 26,000 shares of PBAG |
| October 23, 2025 | Approval received from Austrian Takeover Commission |
| November 6, 2025 | Second Notice of Call Exercise issued for remaining 24,000 shares of PBAG |
| November 10, 2025 | Notification received from European Commission |
| November 18, 2025 | Transaction completed, full ownership of PBAG acquired |
This acquisition represents a significant expansion of Bajaj Auto's global footprint in the motorcycle industry. By gaining control of well-established European brands, Bajaj Auto is poised to strengthen its position in the international market and potentially leverage synergies between its existing operations and newly acquired entities.
The move is expected to have far-reaching implications for Bajaj Auto's product portfolio, market reach, and competitive stance in the global two-wheeler market. As the integration process unfolds, industry observers will be keen to see how Bajaj Auto leverages this acquisition to drive growth and innovation in its motorcycle business.
Historical Stock Returns for Bajaj Auto
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.26% | +0.86% | -1.97% | +1.06% | -6.30% | +194.78% |
















































