Ashiana Housing Secures 22.71 Acres in Chennai for INR 1,200 Crore Senior Living Project
Ashiana Housing Ltd. has acquired 22.71 acres of land in Chennai through a perpetual lease arrangement with Mahindra World City Developers Ltd. The company plans to develop a senior living project with an estimated sales potential of INR 1,200.00 crores. The project will have a saleable area of approximately 15.00 lakh square feet and will include villas and apartments. The land is strategically located adjacent to Ashiana's existing senior living project, 'Ashiana Vatsalya', within the Mahindra World City complex.

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Ashiana Housing Ltd. , a prominent real estate developer, has made a significant move in the senior living segment by acquiring 22.71 acres of land in Chennai. The company plans to develop this land into a senior living project with an estimated sales potential of INR 1,200.00 crores.
Land Acquisition Details
The land acquisition was made through a perpetual lease arrangement with Mahindra World City Developers Ltd., a material subsidiary of Mahindra Lifespace Developers Ltd. The newly acquired land is strategically located within the Mahindra World City complex in Chennai, Tamil Nadu.
Project Specifications
Specification | Details |
---|---|
Total Land Area | 22.71 acres |
Saleable Area | Approximately 15.00 lakh square feet |
Estimated Sales Potential | INR 1,200.00 crores |
Project Type | Senior Living (Villas and Apartments) |
Strategic Location
Ashiana Housing has revealed that the newly acquired land is adjacent to their existing senior living project, "Ashiana Vatsalya." This strategic positioning is likely to create synergies between the two projects and strengthen the company's presence in the Chennai senior living market.
Company's Expansion in Senior Living Segment
This land acquisition marks a significant expansion for Ashiana Housing in the senior living segment. The company's decision to develop another senior living project in Chennai indicates its commitment to catering to the growing demand for specialized housing for the elderly population.
Regulatory Compliance
In compliance with Regulation 30 of the Securities Exchange Board of India (Listing Obligation and Disclosure Requirements) Regulations, 2015, Ashiana Housing has duly informed the stock exchanges about this material development. The intimation was made on August 26, demonstrating the company's adherence to regulatory transparency.
Market Impact
This substantial land acquisition and the planned INR 1,200.00 crore project are likely to have a positive impact on Ashiana Housing's market position in the senior living segment. The project's scale suggests the company's confidence in the growing demand for senior living facilities in Chennai and its surrounding areas.
As Ashiana Housing moves forward with this significant project, investors and industry observers will be keen to watch its development and its potential impact on the company's financial performance in the coming years.
Historical Stock Returns for Ashiana Housing
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-2.24% | +0.93% | +0.51% | +5.11% | -6.15% | +269.89% |