WSFx Global Pay Limited has announced a key leadership appointment to strengthen its direct-to-consumer (D2C) operations. The company has appointed Mr. Ravi Dubey as Senior Vice President & Head – D2C, effective April 16, 2026.

Appointment Details

The appointment was formally disclosed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company filed the necessary documentation with BSE Limited, providing comprehensive details about the new senior management appointment.

Professional Background

Ravi Dubey brings extensive experience to his new role at WSFx Global Pay Limited. He is a seasoned digital and D2C growth leader with over 20 years of experience in building and scaling digital-first and e-commerce businesses.

Key Expertise Areas

Dubey's professional expertise spans several critical areas for digital business growth:

• Performance marketing and customer acquisition
• Customer relationship management (CRM)
• Customer retention strategies
• Omnichannel strategy development
• End-to-end growth across customer lifecycle

Career Highlights

Dubey's career includes significant leadership roles across the digital and media landscape. Most recently, he served as Founder & Business Head of SellPro Commerce (Ministry of Nuts). His entrepreneurial experience extends to co-founding Digital Refresh Networks, where he partnered with leading brands to accelerate digital transformation.

Industry Recognition

Dubey's contributions to the digital marketing field have earned him notable recognition. He has been acknowledged among the "50 Best Digital Marketing Professionals" by the CMO Council & World Brand Congress, highlighting his strategic approach to brand building and sustainable growth.

Strategic Approach

With a blend of agency and industry experience, Dubey is known for taking a strategic, data-driven approach to brand building and sustainable growth. This expertise aligns with WSFx Global Pay Limited's focus on expanding its direct-to-consumer operations and digital transformation initiatives.

The appointment reflects the company's commitment to strengthening its leadership team with experienced professionals who can drive growth in the evolving digital payments and financial services landscape.

WSFx Global Pay Limited has announced the launch of its UNI-Z Digital Forex Card, marking a significant step in digital payment solutions for international students. The company communicated this development to BSE Limited on April 09, 2026, under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Product Launch Details

The UNI-Z Digital Forex Card was officially launched on April 08, 2026, representing a 100% digital payment solution that enables students to make instant pre-admission education payments through the GlobalPay App. The product specifically targets the international market while being launched in India.

Key Product Features

The UNI-Z Digital Forex Card offers several advanced features designed to streamline international student payments. The card provides instant digital issuance with credentials available immediately post-KYC and funding. It incorporates MCC-based usage control, restricting transactions to approved categories such as education, government services for visa applications, and testing bodies.

The product supports multi-currency functionality across 12 major international currencies, enabling seamless transactions for various international requirements. Real-time app management allows users to track transactions, manage usage, and reload funds instantly through the GlobalPay App. Security features include 3D Secure authentication with comprehensive fraud protection.

Target Applications and Use Cases

The card addresses specific pre-travel education-related payment needs for students planning to study abroad. Primary use cases include:

• University application and tuition fees prior to travel
• Visa application fees through government portals
• SEVIS fees and other mandatory registrations
• Overseas Student Health Cover (OSHC) and medical insurance
• Accommodation and security deposits
• Permitted pre-departure living expenses

Market Positioning

The UNI-Z Digital Card positions itself as a solution that redefines international student payments by eliminating reliance on traditional payment methods such as demand drafts and international bank transfers. The product offers faster processing, reduced costs, and enhanced convenience through a fully digital interface, addressing the evolving needs of students seeking international education opportunities.

The launch represents WSFx Global Pay Limited's continued focus on innovative digital payment solutions for specific market segments, particularly targeting the growing international student market with specialized financial products designed for their unique payment requirements.