VirTra has been accepted into the U.S. Army digital storefront, enabling the company to compete for future contracts in Weapons Skills Development, Joint Fires Training, and Counter-Unmanned Aircraft Systems (C-UAS). While this inclusion does not constitute an immediate contract award or guarantee future orders, it validates the Army’s assessment that VirTra’s solutions can address specific operational and training needs. The acceptance expands VirTra’s ability to engage with Army stakeholders seeking adaptable commercial solutions through a streamlined procurement model.

The marketplace position covers three distinct capability areas critical to modern military training and force protection. Each area targets specific operational gaps using virtual and instrumented technologies to enhance readiness while reducing reliance on live resources.

Capability Areas

The U.S. Army Marketplace acceptance spans the following key domains:

Weapons Skills Development focuses on realistic, data-driven training. By utilizing advanced optics and simulated environments, the capability supports marksmanship proficiency without the logistical burden of live fire exercises. Joint Fires Training supports personnel such as Forward Observers and Joint Terminal Attack Controllers in identifying targets, determining coordinates, and coordinating artillery, mortar, and close-air support within virtual environments.

Counter-Unmanned Aircraft Systems addresses the growing threat of hostile small unmanned aircraft. This capability prepares personnel to detect, track, identify, and defeat such threats. Unlike the purely simulation-based WSD and JFT categories, C-UAS extends into force-protection solutions designed to respond to rapidly evolving threats in the air domain.

Strategic Implications

VirTra’s acceptance across these three categories highlights its capacity to address both established and emerging defense requirements. The U.S. Army Marketplace model is designed to streamline the identification, evaluation, and procurement of qualified commercial solutions for Army units. By being included in this digital storefront, VirTra positions itself to demonstrate its capabilities directly to Army representatives and pursue individual opportunities as they arise. The company will continue working with Army stakeholders to leverage this access for future contract engagements.

VirTra has purchased its existing Orlando facility and a neighboring property to create a larger, owned campus in Central Florida Research Park. The expansion reinforces the company's long-term commitment to the region's military simulation and training ecosystem. By converting an established operating footprint into an owned campus, VirTra aims to support customer engagement, program activity, and partner collaboration.

The Orlando campus is located within Central Florida Research Park, a major defense, simulation, aerospace, and technology hub. Neighbors include Boeing, BAE Systems, L3Harris, Northrop Grumman, and General Dynamics, among more than 140 companies. This proximity supports VirTra's ability to remain connected to customer needs and evolving training requirements across the military simulation and training ecosystem.

"The purchase of our Orlando facility, along with a neighboring building, represents a long-term investment in both VirTra's future and the Central Florida community," said John Givens, CEO of VirTra. "Orlando plays a critical role in the military simulation and training industry, and this expansion reinforces our commitment to supporting Team Orlando, our customers, and the broader defense training ecosystem for years to come."

The newly acquired facility will provide greater operational flexibility and control to support customer-facing activities, administrative functions, and program-related work. VirTra has maintained a presence in Central Florida for years, working alongside industry, government, and military partners. The expanded campus deepens that presence and provides a more permanent platform to showcase immersive training technologies.

In addition to its Orlando expansion, VirTra operates a 75,000-square-foot manufacturing facility in Chandler, Arizona. The facility strengthens the company's ability to produce high-quality training solutions in the United States. "From our Orlando presence to our Arizona manufacturing operations, VirTra is investing in the people, facilities, and technologies needed to support our customers and strengthen the communities where we operate," Givens added.

VirTra is a global provider of judgmental use-of-force and firearms training simulators for military and law enforcement markets. Since 1993, the company has focused on providing realistic training to prepare public safety and military professionals for real-world situations.