VIP Industries has launched the Travel VIP campaign, introducing three new luggage collections—VIP Classic, VIP Flex, and VIP Pod—engineered for the evolving demands of the modern Indian traveller. The campaign marks a strategic shift for the company, focusing on contemporary design and purposeful functionality to strengthen its position in the luggage market.

The Travel VIP campaign is anchored by a series of cinematic product films, one for each collection, showcasing bold colour palettes and aspirational travel settings. The initiative was conceptualized by McCann India, which aimed to highlight how product features elevate the travel experience rather than simply listing specifications.

New Collections Overview

The three collections address specific travel needs through distinct design features:

Atul Jain, Managing Director, vip industries , stated that the launch reflects the company's vision for the future of the category. He emphasized that the new collections combine contemporary design with everyday ease to meet the expectations of today's travellers.

The campaign will be supported by high-frequency airtime across regional television and Connected TV, along with out-of-home activations in key cities. An influencer programme involving travel-focused content creators will also generate authentic content for the new collections.

The new collections are available across leading retail stores and online, with prices starting at INR 6,950.

VIP Industries Limited has discontinued the sale of products under the Carlton brand effective June 1, 2026, following a directive from the Supreme Court of India. The company successfully sold substantially all of its inventory under the brand name by the court-mandated deadline of May 31, 2026. This development concludes the temporary permission granted to the company to liquidate its existing stock amidst an ongoing trademark dispute with Carlton Shoes Ltd.

The Supreme Court, in its order dated August 1, 2025, had allowed vip industries to deal with its Carlton inventory subject to specific terms while disposing of a special leave petition against an order by the Division Bench of the Delhi High Court. The court directed the Delhi High Court to expedite the disposal of the civil suits between the two entities. Consequently, the company utilized the window until May 31, 2026, to clear the stock before halting sales completely.

Litigation and Compliance Details

The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company confirmed that the cessation of sales is strictly in compliance with the apex court's directions. The legal battle involves the trademark rights over the Carlton brand, with the Supreme Court's interim arrangement now concluding as the scheduled date passed.

Financial Implications

Despite the discontinuation of the brand, the company stated that there is no material financial impact arising from this outcome. The sale of substantially all inventory prior to the cutoff date mitigated potential losses or write-downs. The following table summarizes the key details of the disclosure:

The company filed the necessary disclosures as required under Schedule III of SEBI LODR Regulations, 2015, and additional details mandated by a specific SEBI circular dated January 30, 2026.