USANA renews Nordiq Canada partnership through 2030 Winter Games
USANA Health Sciences, Inc. has extended its official partnership with Nordiq Canada, securing its role as the nutrition partner for the national cross-country skiing team through the 2030 Olympic Winter Games. The agreement ensures continued access to NSF Certified for Sport products for elite athletes, supporting performance and clean sport. Executives from both organizations highlighted the shared values of integrity and excellence.

*this image is generated using AI for illustrative purposes only.
USANA Health Sciences, Inc. (NYSE: USNA), a global leader in science-based nutrition, has renewed its official partnership with Nordiq Canada, the national governing body for cross-country skiing in Canada. Under the renewed agreement, USANA will continue supplying Nordiq Canada's elite athletes with premium, NSF Certified for Sport® nutritional products designed to support performance, normal muscle recovery after exercise, and long-term health—through the 2030 Olympic Winter Games and beyond. The extension ensures that Canada's top cross-country ski athletes retain access to nutrition that meets rigorous safety and performance standards.
The partnership reflects a shared commitment to athlete well-being, clean sport, and excellence at the highest levels of competition. USANA's NSF Certified for Sport® products are rigorously tested and certified to ensure they are free from banned substances, making them the trusted choice for elite athletes who demand both performance and integrity from their nutrition.
Nordiq Canada CEO Beckie Scott, a two-time Olympic medalist and advocate for clean competition, emphasized the importance of the alliance. "We're thrilled to renew our partnership with USANA, a company that shares our commitment to athlete health, integrity, and excellence," Scott said. "USANA's continued support helps ensure our athletes have access to high-quality nutritional products while reinforcing the culture of integrity that defines our program."
Brent Neidig, USANA's Chief Commercial Officer, highlighted the strategic value of the partnership. "I am proud and excited to renew our partnership with Nordiq Canada," Neidig said. "These athletes represent the very best in their sport—driven, disciplined, and deeply committed to competing with integrity—values USANA stands for. We're honored to provide them with the trusted nutritional products they need to perform at their peak."
The renewal also underscores USANA's growing presence in Canada. Tracie Kenzora, General Manager of Canada, noted the company's deep commitment to the Canadian market and its support for athletes and communities. "Canada has a passionate and knowledgeable fan base for cross-country skiing, and Nordiq Canada's athletes inspire millions of Canadians every time they compete," Kenzora said.
Key Partnership Details
| Aspect | Details |
|---|---|
| Partner | Nordiq Canada |
| Duration | Through the 2030 Olympic Winter Games |
| Products | NSF Certified for Sport nutritional products |
| Focus | Performance, muscle recovery, and long-term health |
About Nordiq Canada
Nordiq Canada is the national governing body for cross-country skiing in Canada. The organization oversees athlete development from grassroots participation through to elite Olympic competition and is a leader in promoting clean sport, athlete integrity, and excellence on the world stage.
About USANA Health Sciences
USANA has been providing premium-quality nutrition and lifestyle products for more than 30 years. Its products, including supplements manufactured in an FDA-registered facility and Celavive skincare, are trusted by elite athletes, Olympians, and health-conscious consumers in more than 25 countries worldwide.
How might this long-term partnership through 2030 influence USANA's market share and brand visibility within the broader Canadian sports nutrition sector?
Will USANA leverage this renewed alliance to launch new product lines specifically tailored for winter sports performance and recovery?
Could this extension serve as a catalyst for USANA to pursue similar long-term agreements with other national winter sports governing bodies ahead of the 2030 Games?

























