Umiya Mobile Limited expanded its direct retail network by opening four new stores in Gujarat and Madhya Pradesh on August 3, 2026. The company disclosed the openings to the Bombay Stock Exchange on August 4, 2026, under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. This expansion reinforces Umiya Mobile’s strategy to deepen market penetration in tier-2 and tier-3 cities across central and western India.

The new outlets were inaugurated simultaneously on August 3, 2026, covering one location in Gujarat and three in Madhya Pradesh. The geographic spread includes Vav-Tharad in Gujarat, and Morena, Nagda, and Mandla in Madhya Pradesh. These additions aim to enhance brand visibility and customer access in regions with growing mobile retail demand. Kishorbhai Premjibhai Jadwani, Director of Umiya Mobile Limited, signed the intimation filed with the BSE.

New Store Openings: August 2026

The following table outlines the newly opened retail stores, their locations, and opening dates:

Recent Expansion Activity

This update follows a series of store openings in July 2026, where Umiya Mobile launched six additional outlets across Gujarat, Madhya Pradesh, and Maharashtra. The July expansions included stores in Ahmedabad, Bhopal, Jhabua, Chandrapur, Gwalior, and Wardha. The consistent rollout of new physical locations indicates coordinated operational readiness and management’s confidence in sustained regional demand.

Strategic Implications

The geographic spread of these new stores highlights a focused effort to capture market share in central and western India. By establishing a physical presence in cities like Mandla and Nagda, alongside larger urban centers such as Morena, Umiya Mobile is targeting diverse consumer segments. This balanced approach allows the company to leverage both high-volume urban traffic and underserved rural markets.

The simultaneous opening of multiple stores within a short timeframe suggests that the company has likely completed site selection, leasing, and staffing processes well in advance. For investors, this expansion serves as a tangible indicator of the company’s growth trajectory. As Umiya Mobile continues to roll out new stores, the impact on regional sales volumes and overall revenue will be key metrics to monitor in upcoming financial disclosures.

Umiya Mobile has proposed opening four new retail stores in Madhya Pradesh to strengthen its physical distribution presence in the state. The expansion targets key locations in Kharone, Morena, Nagda, and Mandla, aiming to enhance market reach and customer accessibility in these regions. This initiative reflects the company's strategy to deepen its retail footprint beyond its existing operational base.

The company intimated the development to the Bombay Stock Exchange (BSE) on July 27, 2026, citing Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure was made by Kishorbhai Jadwani, Director of Umiya Mobile Limited, who signed off on the communication to the exchange's listing department.

The new retail outlets are planned for specific addresses within each city, ensuring visibility in prominent commercial areas. The detailed locations are as follows:

The company stated that it would provide further updates to the stock exchange regarding the progress of these store openings. The registered office of Umiya Mobile Limited remains in Rajkot, Gujarat, while this expansion marks a significant step into the central Indian market.