Umiya Mobile Limited has expanded its retail presence by opening six new stores across Gujarat, Madhya Pradesh, and Maharashtra in July 2026. The company disclosed the openings to the Bombay Stock Exchange on July 28, 2026, under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. This move reinforces Umiya Mobile’s strategy to deepen its market penetration in tier-2 and tier-3 cities through direct retail channels.

The new outlets were inaugurated between July 20 and July 24, 2026. The expansion covers three states, with two stores each in Madhya Pradesh and Maharashtra, and one store in Gujarat. The locations include Ahmedabad, Bhopal, Jhabua, Chandrapur, Gwalior, and Wardha. These additions aim to enhance brand visibility and customer access in regions where mobile retail demand is growing.

Store Expansion Details

The following table outlines the newly opened retail stores, their locations, and opening dates:

Strategic Implications

The geographic spread of these new stores highlights a focused effort to capture market share in central and western India. By establishing a physical presence in cities like Jhabua and Wardha, alongside larger urban centers such as Ahmedabad and Gwalior, Umiya Mobile is targeting diverse consumer segments. This balanced approach allows the company to leverage both high-volume urban traffic and underserved rural markets.

The simultaneous opening of multiple stores within a short timeframe suggests coordinated operational readiness. It also indicates that the company has likely completed site selection, leasing, and staffing processes well in advance. For investors, this expansion serves as a tangible indicator of management’s confidence in sustained demand for its mobile products and services.

Kishorbhai Premjibhai Jadwani, Director of Umiya Mobile Limited, signed the intimation filed with the BSE. The company’s registered office remains in Rajkot, Gujarat, serving as the central hub for its nationwide operations. As Umiya Mobile continues to roll out new stores, the impact on regional sales volumes and overall revenue will be key metrics to monitor in upcoming financial disclosures.

Umiya Mobile has proposed opening four new retail stores in Madhya Pradesh to strengthen its physical distribution presence in the state. The expansion targets key locations in Kharone, Morena, Nagda, and Mandla, aiming to enhance market reach and customer accessibility in these regions. This initiative reflects the company's strategy to deepen its retail footprint beyond its existing operational base.

The company intimated the development to the Bombay Stock Exchange (BSE) on July 27, 2026, citing Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure was made by Kishorbhai Jadwani, Director of Umiya Mobile Limited, who signed off on the communication to the exchange's listing department.

The new retail outlets are planned for specific addresses within each city, ensuring visibility in prominent commercial areas. The detailed locations are as follows:

The company stated that it would provide further updates to the stock exchange regarding the progress of these store openings. The registered office of Umiya Mobile Limited remains in Rajkot, Gujarat, while this expansion marks a significant step into the central Indian market.