Uber Eats partners with Wakefern to add 375 Northeast grocery stores
- Uber Eats partners with Wakefern Food Corp. to add more than 375 Northeast supermarket locations to its platform
- Eligible customers receive discounts of up to 30% on their first order; Uber One members can receive a $0 delivery fee
- Banner brands include ShopRite, Price Rite Marketplace, The Fresh Grocer, Morton Williams, Dearborn Market, Di Bruno Bros., Fairway Market, and Gourmet Garage
- DA Davidson analyst Tom White noted Grocery and Retail gross bookings have reached a $12 billion annual run rate, growing faster than restaurant delivery
- Uber shares were down 1.08% at $72.33 at the time of publication
*this image is generated using AI for illustrative purposes only.
Uber Technologies, Inc. has partnered with Wakefern Food Corp. to bring grocery delivery from more than 375 supermarkets across the Northeast to its Uber Eats platform, expanding on-demand access to fresh groceries from established neighborhood banners.
Customers can now order produce, meat, seafood, prepared foods, pantry products, and household essentials through the Uber Eats app, with both on-demand and scheduled delivery options available. To mark the launch, Uber Eats is offering eligible customers discounts of up to 30% on their first order from participating Wakefern banners, while eligible Uber One members can receive a $0 delivery fee.
Banner brands joining the platform
The integration covers Wakefern's family of banner brands, many of which are family-owned and operated. The partnership gives these supermarkets an additional digital channel to reach customers. Key retailers joining the platform include:
- ShopRite
- Price Rite Marketplace
- The Fresh Grocer
- Morton Williams
- Dearborn Market
- Di Bruno Bros.
- Fairway Market
- Gourmet Garage
Grocery marketplace growth
Prashant Garg, Head of North America at Uber Eats, said adding more than 375 supermarkets helps Uber build a marketplace that can serve purchases ranging from full weekly grocery trips to last-minute ingredients. Uber said its grocery marketplace continues to see strong growth across North America as more consumers use on-demand delivery for everyday essentials.
The Wakefern partnership builds on Uber Eats' continued investment in grocery and retail as the company adds national and regional supermarket brands to its platform. Uber is investing in grocery and retail delivery as a long-term growth driver, even as management prioritises expansion over near-term margin gains.
Analyst view on grocery segment
DA Davidson analyst Tom White noted that Grocery and Retail gross bookings have reached a $12 billion annual run rate and are growing faster than restaurant delivery. He views Uber's reinvestment across grocery, affordability, and other new businesses as supporting sustainable long-term growth.
ETF exposure
Uber carries significant weight in several ETFs, meaning large inflows or outflows in these funds could trigger automatic buying or selling of the stock.
| ETF | Exchange | Weight |
|---|---|---|
| Pacer US Cash Cows Growth ETF | NYSE: BUL | 4.96% |
| Pathfinder Focused Opportunities ETF | NASDAQ: PFOE | 4.97% |
| Cambiar Aggressive Value ETF | NYSE: CAMX | 4.72% |
Uber Technologies shares were down 1.08% at $72.33 at the time of publication on Wednesday, according to Benzinga Pro data.
How might this partnership with Wakefern impact Uber's unit economics and margin trajectory in the grocery segment compared to its restaurant delivery business?
What competitive advantages does integrating regional banners like ShopRite give Uber against rivals like Instacart or DoorDash in the Northeast market?
Will the current promotional discounts of up to 30% be sustainable for long-term customer retention, or are they primarily a short-term acquisition tactic?
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